Digital Copywriter

Irving, TX (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the voice governance and scalable copy workflows that translate brand positioning into consistent, channel-ready messaging across multiple brands.

  • Tone of Voice governance across the brand portfolio that adapts to channels while staying recognizable and evolves with performance.
  • AI Copy Systems: prompts, templates, and automated agents to speed writing with quality and brand integrity.

Job Description

  • Tone of Voice Development: Partner with brand marketing teams to define and refine tone of voice guidelines across multiple brands; Translate brand positioning into clear Deve, usable writing systems (voice principles, do/don’t examples, messaging frameworks); Ensure tone is adaptable across channels while remaining consistent and recognizable; Continuously evolve voice guidelines based on performance
  • Digital Copywriting & Execution: Write high-performing copy across digital-first channels including: SMS/texting marketing, social media captions, email and marketing automation, digital ads and web content; Support occasional print copy needs (flyers, direct mail, etc.) as extensions of campaigns; Adapt messaging for different audiences, services, funnel stages
  • AI-Enabled Copy Systems: Build and maintain AI-powered copywriting agents to scale content creation; Translate tone of voice guidelines into effective prompts and structured workflows; Use AI tools to generate, refine, and iterate on copy while maintaining quality and brand integrity; Identify opportunities to improve speed and consistency through automation and templating
  • Performance & Optimization: Use performance data (engagement, CTR, conversions, etc.) to refine messaging; Test and iterate on headlines, hooks, and offers to improve effectiveness
Neighborly® logo

Neighborly®

Neighborly brands repair, maintain, and enhance properties — to make life easier and more enjoyable for homeowners. Our consistency and quality work are the basis for everything we do, and are what make us a leader in the home services space, as we constantly strive to "be so remarkable, we become a beloved household name." Our team of dedicated associates and franchise owners, united by service to others, comprise the foundation for unleashing our elevated products, home repair services, and an elevated customer experience to the communities we serve. When combined with our Code of Values of Respect, Integrity, Customer Focus, and Having Fun in the Process, Neighborly sets the tone for our culture and business, and empowers the pursuit of entrepreneurship and a meaningful career.Neighborly has over 2,000 corporate employees worldwide with the Global Headquarters located in Waco, Texas and Irving, Texas.

Founded in 1981
Waco, Texas, USA
754 employees (143 in marketing)