Digital Contents & Communications Specialist

Responsibilities

• Visual Storytelling, Social Media & Video: Create and publish content across all of McGregor's social media platforms, including reels, short-form video, photo stories, and graphics.
• Plan and run email, digital, and video campaigns that build awareness and drive event participation.
• Grow engagement across channels and deliver measurable results.
• Monitor analytics and use what you learn to sharpen content and strategy.
• Content Development: Create engaging, mission-driven content for social media, the website, and print materials and flyers.
• Capture and tell authentic stories of residents, PACE participants, families, caregivers, and community partners.
• Design visual presentations and graphics for leadership, sales, and community audiences.
• Collaborate with photographers, videographers, and designers on high-quality visual and written content.
• Help the Chief Growth Officer manage the editorial calendar and keep content on schedule.
• Communications & Brand: Support a comprehensive communications plan aligned with McGregor's mission, strategic priorities, and community impact goals.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• 1–3 years of experience in communications or marketing.
• Hands-on experience with all major social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and X.
• Proven experience creating reels and short-form video, from concept and filming through editing and posting.
• Experience building visual presentations that inform and persuade, using tools such as PowerPoint, Google Slides, or Canva.
• Graphic design experience with tools such as Canva or Adobe Creative Cloud.
• A talent for visual storytelling: turning real stories into compelling photos, video, and graphics.
• Exceptional writing, editing, and storytelling skills, with the ability to convey empathy and authenticity.
• Experience managing web content and digital campaigns across a variety of platforms, formats, and programs.
• Proven success in media relations and strategic communication planning.

Preferred

• Nonprofit, healthcare, or senior-services experience.

Benefits

• Benefits **Health/HSA, Dental, Vision, 403b Matching Retirement plan, Employer paid Life Insurance, optional Voluntary Life coverage, STD, LTD, Critical Illness and Accident coverage. Paid Time Off, Sick Time and Paid Holidays.