Responsibilities

• Produce high-quality, long-form content and "Hero" guides designed to target high-intent search terms and capture key audience segments.
• Write with an "answer-first" mindset to perform in Generative Search Experiences (SGE) and Generative Engine Optimisation (GEO), ensuring our content is the primary source for AI-driven answers.
• Use keyword research to strategically incorporate search terms into articles and landing pages, focusing on "Helpful Content" that provides genuine user value.
• Editorial Standards: Self-edit all work for accuracy, readability, and brand voice alignment, ensuring your copy requires minimal revision from the team leads.
• Collaborate with global content teams to share insights and content ideas.
• External Briefing: Translate high-level SEO strategies into clear, actionable briefs for freelance contributors, ensuring alignment with ClassBento’s brand voice.
• Sub-Editing & Quality Control: Act as the primary editorial gatekeeper for outsourced content, refining drafts to meet our E-E-A-T standards and ensuring every piece is "search-ready" before publication.

Requirements

• 4+ years of digital content writing experience, ideally in a fast-paced start-up, e-commerce marketplace, or creative agency
• Education: Bachelor’s degree in Creative Writing, Journalism, Communications, Marketing, or a related field
• CMS Proficiency: Hands-on experience working within a backend CMS or marketplace platform to publish and manage content at scale
• SEO & Data Proficiency: Working knowledge of SEO principles and hands-on experience with tools like Ahrefs, Google Analytics and Search Console to drive organic growth
• Editorial Excellence: Exceptional copywriting and editing skills, with a focus on conversion optimisation, readability and maintaining high-quality standards
• AI & Systems Literacy: Proficient in using AI platforms (ChatGPT, Claude, Gemini) as a productivity co-pilot to scale drafting and ideation
• Marketplace Insight: Ability to analyse market data and emerging trends to adapt content strategies and identify growth opportunities
• Mission Alignment: A genuine passion for arts, crafts, and creative wellbeing, with a desire to help small businesses thrive
• Exceptional Writing & Editing: A master of tone, grammar, and storytelling, with the ability to switch between sales-focused copy and authority-focused articles
• Operational Discipline: Proven ability to organize, manage, and deliver high volumes of work under pressure and to strict deadlines

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance
• Impactful Work: Join a talented, mission-driven team making a genuine social impact for local artisans.
• Experience the Magic: Enjoy a generous annual allowance to spend on ClassBento experiences ($500).