Responsibilities

• Manage and maintain website content within the College’s content management system, including page updates, content creation, navigation management, and quality assurance.
• Serve as the primary administrator for website governance, ensuring content accuracy, consistency, accessibility, and brand alignment across all digital properties.
• Support the College’s full website redesign initiative through page development, testing, and optimization.
• Lead ongoing oversight and management of Google Analytics 4 (GA4), including event tracking, conversions, dashboards, reporting, and user behavior analysis.
• Monitor website performance metrics and provide regular reporting on engagement, traffic trends, conversion performance, and content effectiveness.
• Partner with campus stakeholders to optimize landing pages, calls-to-action, and user journeys that support enrollment, advancement, and student engagement goals.
• Develop data-informed recommendations to improve website usability, navigation, content strategy, and digital performance.
• Coordinate and conduct regular website content audits to identify outdated information, broken links, accessibility concerns, and SEO opportunities.
• Collaborate with marketing and communications staff to implement SEO best practices, metadata optimization, and search visibility improvements.
• Support the implementation and maintenance of Google Tag Manager, Google Search Console, and related digital reporting tools.

Requirements

• Bachelor’s degree in marketing, communications, digital media, web management, information systems, or a related field required.

Preferred

• Two to five years of experience in website content management, digital marketing, web analytics, or related fields.
• Demonstrated experience managing website content within a content management system, preferably in higher education.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, and digital reporting tools.
• Strong understanding of website analytics, conversion tracking, and user behavior analysis.
• Familiarity with SEO best practices, website accessibility standards, and UX/UI principles.
• Working knowledge of HTML and CSS preferred.
• Experience with WordPress, SiteImprove, Slate, or higher education web platforms preferred.
• Strong project management, organizational, and analytical skills.
• Excellent written communication and collaboration skills with the ability to work across departments.
• Ability to interpret analytics data and translate findings into actionable recommendations.