Responsibilities

• Map and evolve customer journeys by persona, segment and stage, identifying the content, experience and conversion needs required to improve engagement and business outcomes.
• Define the enterprise content strategy across the customer journey, translating business line priorities into content requirements, experience principles and scalable execution frameworks.
• Establish content architecture and governance, including taxonomy, metadata, findability standards, editorial frameworks and publishing workflows that improve consistency and reuse.
• Align stakeholders across business lines, campaign teams, sales, digital channel owners and analytics partners to drive a connected, insight-led customer experience.
• Partner with web, UX, digital product and technology teams to define requirements and priorities for the digital experience roadmap, including intelligent and agentic experiences.
• Serve as the strategic partner to the Customer Intelligence team, using behavioral data, research and performance insights to identify journey friction, content gaps and optimization opportunities.
• Define the AEO, experimentation and personalization strategy for owned digital experiences, ensuring content is discoverable, measurable and continuously optimized.
• Define success metrics and reporting frameworks for journey performance, content effectiveness and digital experience improvements, and use those insights to inform future roadmap decisions.
• Lead with a strategic, customer-centered mindset while influencing cross-functional teams in a matrixed environment and championing modern content and digital best practices.

Requirements

• Extensive experience in content strategy, digital experience, customer journey design, digital marketing or a closely related discipline, including experience operating at senior manager or director level.
• Proven ability to translate business objectives and customer insight into content strategy, journey frameworks, roadmap priorities and measurable digital outcomes.
• Strong understanding of content governance, taxonomy, metadata, findability, SEO/AEO, experimentation and personalization within complex digital ecosystems.
• Experience partnering with analytics, customer intelligence, UX, web, product, IT and business stakeholders in a matrixed, cross-functional environment.
• Strong strategic thinking, communication and stakeholder management skills, with the ability to influence across functions and levels of the organization.
• Demonstrated experience using performance data, journey analytics and customer research to drive prioritization, optimization and continuous improvement.
• Highly organized and comfortable leading through ambiguity, with a bias for action and the ability to manage multiple priorities in a fast-paced global environment.
• Master’s degree in marketing, communications, business, digital experience, information architecture or a related field.
• Experience in B2B technology, semiconductors or similarly complex solution-based industries.
• Experience shaping digital product or platform roadmaps in partnership with web, product management or engineering teams.
• Familiarity with marketing automation, CRM, analytics and experimentation platforms.