Digital Content Strategist

Colorado Springs, CO (Hybrid)

$56K/yr – $65K/yrMid LevelFull time

Posted 1 day ago

Job Summary

Own the end-to-end digital content strategy, aligning content with brand voice, driving enrollment goals, and translating analytics into actionable improvements across marketing and cross-functional teams.

Define governance and best practices for content
Drive data-informed decision making and continuous improvement

Job Description

Responsibilities

Monitor content performance metrics and use data to guide decision-making.
Develop audience-centered, digital-first content that enhances the user experience.
Support student enrollment goals through strategic content creation.
Ensure all content reflects and strengthens the institution’s brand voice.
Collaborate with cross-functional teams to deliver engaging, high-value content.
Drive user engagement, conversion, and long-term audience growth.
Analyze web analytics and user insights to identify opportunities for improvement.
Optimize content performance through continuous testing and refinement.
Translate data and user behavior trends into actionable strategic recommendations.
Contribute to marketing strategy as a key member of the marketing team.

Requirements

Education: Bachelor's Degree from an accredited college or university is required.
Experience: Must have moderate experience as a designer, multimedia designer including the following
- Digital content in Higher Education
- Working with Clients

Preferred

Special Qualifications: Submitting Portfolios encouraged when applying and will be required upon phone interview.

Benefits

Generous Time Off : Enjoy 22 vacation days, 10 sick days, paid parental leave, 13 recognized holidays, and provisions for bereavement, jury duty, and FAMLI Leave.
Robust Health Coverage : Our comprehensive medical plans cover preventative care at no cost, including a yearly mental health visit. Plus, benefit from affordable dental, vision plans, and competitive prescription drug prices.
Financial & Retirement Benefits : Take advantage of our health savings, flexible spending accounts, and life and disability insurance. Plan for your future with our retirement options.
Further Your Education : Avail twelve (12) waived credits per academic year for courses at any CU campus. We invest in your educational and professional growth.
Wellness & More : From wellness programs aimed at achieving your best self to various additional benefits through CU Advantage, we prioritize well-being and holistic development.

University of Colorado

The University of Colorado plays a profound role in the lives of individuals, businesses and communities throughout Colorado, across the country and around the world. Nearly half a million alumni are leaders in business, science, the arts, health care and their communities, and they’re joined by some 15,000 more each year. In Aurora, Boulder, Colorado Springs and Denver, all four campuses are all for Colorado.At CU Boulder, students put their knowledge to use in areas of study ranging from archaeological finds in the arctic to improving the classroom experience to working with NASA to conduct research in space. CU Boulder is a member of the prestigious Association of American Universities and is one of the most beautiful campuses in the nation.UCCS, among the fastest growing universities in the state and nation, is a residential academic and research mainstay in southern Colorado, partnering with major corporations and federal agencies to provide leading-edge education ranging from cybersecurity, business to theater to nursing outreach programs for rural areas. CU Denver awards the most master’s degrees of any public institution in the state, has strengths in business, engineering, public affairs, computer science, art and digital media, and is a leader in sustainability. Located in downtown Denver, CU Denver is a commuter campus with nearby housing options and a wide range of online course and degree offerings.A state-of-the-art medical center, the CU Anschutz Medical Campus is globally recognized for its research, teaching and clinical programs in public health, medicine, dentistry, pharmacy, physical therapy and nursing. The CU Anschutz Medical Campus is also home to University of Colorado Hospital and Children’s Hospital Colorado. The CU School of Medicine’s roots reach back more than 100 years, when it opened in Boulder.Although not a campus, CU South Denver in Parker hosts a variety of courses from all four campuses.

Denver, Colorado, USA

4K employees (97 in marketing)

cu.edu

Salaries

Posted range

$56K/yr – $65K/yr

Taken straight from the job posting.

See all University of Colorado salaries

Marketing Team

Marketing Team Size

66 (2% of company)

Median Career Experience

18 years

Median Tenure

6.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Geoff Whaley

Director of Annual Giving & Digital Marketing

At the company for 2 years

Jeff Foster

Assistant Director of Digital Marketing

At the company for 2 years 9 months

Dana Brandorff

Senior Director of Marketing & Communications at the University of Colorado College of Nursing

At the company for 8 years 5 months

Sarah Wallace

Marketing Production & Traffic Principal

At the company for 5 years 9 months

Funding

Total Funding

$500K

Last Raise

$500K

Grant, 3 years ago

Funding History

Jul 2023
Grant
Jan 2023
Grant
Apr 2021
Grant • $500K

Traffic Signals

Monthly Visitors

787.1K

Traffic Source Mix

20.4%

Direct

46.5%

Referral

30.9%

Social

0.6%

Paid

1.5%

Headcount Trend

Current headcount: ~4K

Recent News

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Nov 21, 2025 • University of Colorado Athletics

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Nov 20, 2025 • University of Colorado Athletics

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Nov 15, 2025 • Yahoo Sports

Links

cu.edu

X (Twitter)

Crunchbase

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