Responsibilities

• Serve as a content strategist for Kent State University’s web ecosystem, ensuring content aligns with institutional brand strategy, audience needs and digital engagement goals.
• Contribute to the development and advance implementation of content strategies that support digital transformation initiatives including AI-assisted search, personalized digital experiences and evolving digital marketing practices.
• Collaborate with campus partners responsible for digital content across multiple platforms (e.g., institutional websites, enterprise communication systems and student engagement platforms) to align messaging and brand presentation.
• Write, edit and present compelling digital content; recommend strategic approaches to digital storytelling and content performance; and ensure content is clear, engaging and visually cohesive across digital platforms.
• Contribute to digital experience and web personalization initiatives that improve how audiences interact with Kent State’s digital platforms, including development of modular content structures, dynamic content strategies and platform-level user experience improvements.
• Provide strategic consultation to campus partners on content structure, digital storytelling, visual presentation and content governance.
• Analyze data from web analytics, search platforms and engagement tools to identify trends and opportunities to improve content performance.
• Establish content performance goals and measurement frameworks using analytics tools to assess audience engagement, search visibility and content effectiveness.
• Guide content optimization initiatives and/or contribute to implementation of plans to improve discoverability in modern search environments, including traditional search engines and emerging AI-driven discovery tools such as AI overviews and conversational search experiences.