Responsibilities

• Create original digital content (articles, audio, video, images) to support Feinberg’s reputation marketing across all publications and channels: seek story ideas, conduct interviews and write original feature and news stories for electronic communications media channels;
• Connect with medical school and clinical leadership, faculty and staff to identify potential storylines, events, news, and papers, and manage editorial calendar, tracking stories in progress.
• Arrange photos, audio, and video for stories as necessary.
• Produce and lay out stories in CMS.
• Collaborate with Office of Global Marketing and Communications and other University and clinical partners to cross-promote stories
• This content is leveraged broadly by development teams, admissions teams, clinical affiliate marketing teams, web and social media teams.
• Serve as a project manager for written, editorial, and multimedia marketing projects, including admissions newsletters, recruitment brochures, and digital signage. May coordinate work of photographers, designers and others involved in marketing projects.
• Write, edit and proofread copy for magazines, newsletters, print materials, websites, podcasts, social media, and all marketing communications materials; input and format email newsletters using content marketing tools.
• Researches distribution and marketing best practices for higher education recruiting and scientific research promotion, and makes recommendations to optimize impact of marketing strategies over time.

Requirements

• Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree in the journalism, marketing, humanities, or a related field.; OR appropriate combination of education and experience.
• Excellent skills in writing and editing; experience working across digital channels to support an integrated and adaptive strategy.
• Expertise in content management systems and/or social media platforms; deep understand of user behavior, storytelling opportunities unique to each platform, and strategies for driving engagement.
• Knowledge of layouts, graphic fundamentals, web, video standards and photography.
• Excellent writing and editing skills.
• Demonstrated ability to research and write about technical matters for a general population.
• Demonstrated advanced communication and presentation skills.
• Must have organizational skills and the demonstrated ability to manage multiple priorities and projects simultaneously.
• Must be self-directed and able to work in a team-based environment with minimal supervision.

Preferred

• Advanced degree in an appropriate field.
• Knowledge of higher education, medical science and/or healthcare preferred.
• Experience with multimedia storytelling (videography, digital video production and social media publishing platforms) preferred.

Benefits

• At Northwestern, we are proud to provide meaningful and competitive benefits. The available benefits package for this position will include health, dental, vision, disability, and life insurance; paid vacation and holidays; paid medical/sick and parental leave; tuition benefits for the employee and dependents; pre-tax and flex spending accounts for commuting and dependent care; generous retirement savings options; and wellness programs. For a comprehensive overview of available benefits, including eligibility details, visit us at https://www.northwestern.edu/hr/benefits/index.html to learn more.