Responsibilities

• This job assists in the implementation, development and optimization of digital content initiatives, as part of the digital content team within Marketing at Ochsner Health.
• Drafts, builds and edits web content, blog posts and social media posts, including short-form social media videos, to achieve objectives.
• supports online content marketing development; collaborates with the creative media/video, digital content, marketing and brand teams on creative ideas, design options, functionality, implementation and content.
• assists in review of web data and search engine optimization (SEO) insights to inform decisions on new content optimizations and website writing.
• participates in the strategic planning process for clients; and assists with web writing and optimization projects.
• Supports the creation and management of website, blog and social media content and projects for optimal user experience.
• Drafts, updates, builds, proofreads and edits web content, including online web copy, creative assets, video and content while maintaining consistency with brand or sub-branding guidelines.
• Collaborates with brand, design, creative media/video and Marketing teams on creative ideas and design options, functionality, implementation and content within brand guidelines and ensuring all-around brand consistency.
• Reviews web and SEO analytics reports and user behavior to gain knowledge of digital content strategy and editorial calendar; tracks ROI; brings new ideas and trends to team; and informs decisions on optimizations and website enhancements.
• Participates in the strategic planning process for clients and assists with web writing projects, content optimizations and content campaigns.

Requirements

• Required – Bachelor\'s degree in marketing, communications, advertising, writing, digital media or related field.
• Required – 3 years of experience in web management and content creation.
• Preferred – 3 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics.

Preferred

• Preferred – 3 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics.
• Experience with CMS such as WordPress, Drupal, Craft and Contentful.
• Experience optimizing for AI platforms such as ChatGPT, Gemini, etc.
• Strong interpersonal communication skills across multiple leadership levels and in-person presentation skills.