CRO Content Manager, AI-First
Puffy
Miami, FL (Remote)
In-houseFull-timeSenior level6+ years exp.
2 hrs ago
Digital Content Specialist
Indiana, PA (Hybrid)
$60K/yr – $70K/yrMid Level5+ years expFull time
Posted 3 days ago
Job Summary
Own the full cycle of FHM marketing content and digital presence, driving strategy, execution, and optimization across the marketing tech stack.
- Develop and execute content strategy across website, social, blogs, and campaigns.
- Collaborate with loan officers to tailor their digital presence and marketing plans.
- Lead SEO, PPC, analytics, and marketing technology stewardship.
Job Description
Responsibilities
- Contribute to the strategic visions of the Marketing Department and FHM
- Work closely with other team members to maintain the company website, including building product pages, blog posts content hubs, optimizing performance, and identifying growth opportunities
- Act as subject matter expert for all functions related to the FHM marketing technology stack to include CRM platform, point-of-sale application, online reviews platform, and others as relevant
- Execute the FHM Communications Calendar: Maintain and optimize a strategy for all FHM content to include social posts, blogs, videos, seasonal and/or market-driven communications, and ongoing campaigns
- Produce original written content for the FHM website, social media, press releases, and other marketing materials
- Assist with paid campaigns to include strategy, delivery, ad format, optimization, reporting, and CRO across platforms
- Employ marketing analytics techniques to gather important KPI data and evaluate the success of marketing campaigns and advertisements
- Consult with individual loan officers to deliver customized support and maintenance of their individual digital presence, unique brand, and marketing strategy on an as-needed basis
- Act as an internal subject matter expert regarding the latest digital marketing trends, algorithm changes, and industry knowledge related to the FHM
Requirements
- Collaborative attitude with the ability to give and receive constructive criticism
- Expertise in managing SEO, PPC, and digital advertising strategies
- Deep experience in working with WordPress and online CMS platforms
- Proficiency with CRM platforms and best practices
- Superior writing skills with a passion for producing great copy across mediums
- Strong knowledge of marketing research techniques and databases
- Strong business knowledge and customer service skills
- Proficiency in standard MS Office software applications, including PowerPoint and Excel
- Expertise in the use of online networking sites and social media publishing tools
- Working knowledge of Adobe Creative Suite preferred
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
First Heritage Mortgage, LLC
4.2 Glassdoor
First Heritage Mortgage is a leading correspondent lender with offices spanning the Mid-Atlantic, Southeast, and California. We offer a direct lending experience with expansive loan program offerings and a personalized approach. We recognize that a home represents peace of mind, a sense of community, in many cases, is the most significant financial investment in a person's life. Our team of lending experts always delivers a simple, honest, and fair home buying process to every client.
Founded in 1996
Fairfax, Virginia, USA
302 employees (6 in marketing)
1% recommend to a friend
1% CEO approval
Salaries
Posted range
$60K/yr – $70K/yr
Taken straight from the job posting.
The middle of this range ($65K) is in line with the median base salary for Content Specialist roles in the United States ($68K).
Content Specialist median pay in the United States
Most pay falls between $59K and $78K. Based on 50 salaries.
Marketing Team
Marketing Team Size
6 (2% of company)
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
27.2K
Monthly Google Ads Budget
$1
Traffic Source Mix
Search
30.9%
Direct
40.3%
Referral
14.5%
Headcount Trend
Current headcount: ~302
News about First Heritage Mortgage, LLC
Links
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