Responsibilities

• Creates, updates, and maintains content for departmental websites.
• Creates content for the college and its administrative unit websites.
• Creates and maintains digital content plan for each department that works within the college's overarching content plan as well as meets the strategic priorities of the departments.
• Maintains analytics data for websites and emails for the college's departments. Using this data, builds content plans and distribution models for digital content.
• Finds opportunities to cross-post content from departmental websites to other digital platforms including the college's digital platforms as appropriate.
• Works with digital team to plan and coordinate larger departmental website redesigns as needed.
• Works individually with faculty to setup and train them on use of personal research websites.
• Uses email marketing platforms to create e-newsletters for departments and college as needed while using analytics to determine the most-relevant and impactful content for department and college newsletters while shaping content plans for multiple audiences to meet strategic priorities.
• Coordinate social media posts for departmental social media accounts and coordinates with Social Media Manager for cross posting to college social channels.
• Meets as part of a team and individually with clients about ongoing digital projects.

Requirements

• Education: Associate’s degree in communications, marketing, web design, English, or related field
• Experience:2+ years of professional experience directly related to duties and responsibilities specified.
• Knowledge, Skills, Abilities:
• General knowledge of web accessibility standards, SEO and web best practices, information architecture, and the principles of user-centered design.
• Demonstrated knowledge of Adobe creative software.
• Demonstrated knowledge of WordPress or other content management system.
• Strong organizational skills and attention to detail.
• Ability to write short- and long-form content for a variety of digital platforms.
• Proven written and verbal communication skills.
• Ability to prioritize, manage, and deliver multiple projects on a rolling delivery schedule.

Preferred

• Education: Bachelor’s degree incommunications, marketing, web design, English, or related field
• Experience: 4+ years of professional experience directly related to duties and responsibilities specified.
• Knowledge, Skills, Abilities:
• Proficient knowledge of web coding and standards and the process of ground-up website development.
• General knowledge of the principles of effective communication, marketing, and advertising (particularly in online media).
• Strong interactive design and information architecture skills.
• Ability to think conceptually and critically and make use of good political and negotiation skills.
• Ability to edit video and use video editing software.
• Advocates for best practices in electronic communications.