Responsibilities

• Plan, curate, and develop impactful content for all channels including email campaigns, newsletters, web, blog posts, case studies, advertising, landing pages, social, events, and internal communications. Content may include: copywriting, photos, graphics, video, or similar.
• Social and digital community management (social platforms, web, blog, website inquiry response, social inquiry response).
• Work closely with Marketing team and other responsible parties to define, support, write, and produce effective B2B marketing initiatives that may include: marketing and sales support materials, newsletters, social media, blog, website, email/digital campaigns, decks and presentations, public relations, advertising, special events, and other corporate projects.
• Function as an in-house writer and content expert by educating and influencing others on messaging and objectives.
• Develop and execute SEO, SEM, and ASO strategies.
• Draft and execute digital advertising.
• Create and maintain branded templates.
• Visit jobsites for promotion or content needs.
• Develop, generate, and manage reports and analytics to track performance, identify trends, and support organizational goals.
• Maintenance of mass mailing customer list.

Requirements

• Bachelor’s Degree in Marketing, Communication, Journalism, or closely related degree encompassing similar coursework is required.
• At least three years of related work in a marketing or related capacity.
• Experience with posting to digital mediums (i.e. websites, intranet system, signage, internally, various online portals).
• Intermediate to Advanced technical skills across Google Workspace, including Docs, Sheets, and Slides, including proven solid verbal communication, writing and editing skills.
• Photography and/or videography experience.
• Excellent organizational and project management skills with the ability to manage and execute multiple projects under competing deadlines.
• Proficiency in Basic Business math (i.e.- Add, subtract, multiply, and dividing) to perform standard mathematical calculations.
• Ability to communicate with other employees sufficiently, both verbally and written.
• Knowledge of/with digital mediums (ie. email platforms, Wordpress, social media, SEO/SEM).
• Knowledge of/with digital community management (Facebook, LinkedIn, YouTube, blogs).

Preferred

• Previous MarComm agency experience is helpful but not required.
• Experience or exposure to a construction, engineering, or architectural environment is helpful, though not required.
• Knowledge of email distribution systems, website content management systems, and Adobe Creative Suite applications including Photoshop, Illustrator, and InDesign is a plus.

Benefits

• Health and Well-being: in addition to medical, dental, vision insurance options, flexible spending accounts, life insurance, short-term, or long-term disability coverage, you're offered comprehensive mental healthcare and support for you and your family
• Retirement Plan: we offer robust retirement benefits with a 401(k) plan with company matching contribution and profit sharing
• Time-Off Programs: to help you recharge you’ll enjoy a generous PTO program and paid holidays
• Professional Development: we support education or career growth by offering educational assistance and regular learning and development opportunities
• Paid Parental Leave: utilize parental leave which allows for paid time off with a new child
• Rewards and Incentives: we recognize your contributions through additional rewards or compensation that may include an annual discretionary bonus, lead incentive program, and safety buck program
• Community Involvement: our “Beyond the Jobsite” program supports causes in the communities in which we live and work through regular volunteer events to connect with each other and help those in need