Responsibilities

• Lifecycle & Email Marketing: Develop behavioral email sequences (welcome series, abandoned cart/checkout, onboarding drips, win-backs, and promotional blasts) focused on subscriber acquisition and retention.
• Write high-open-rate subject lines, preview text, and body copy optimized for click-through rates (CTR).
• Paid & Organic Social Content | Campaigns | Strategy: Concept and write direct-response ad copy for Meta, Instagram, Search, and Display campaigns tailored to specific target audiences (e.g., students, subprime/credit rebuilders, faculty, alumni and fans).
• Deliver hook-driven scripts for short-form video ads, UGC-style creative, and social assets that stop the scroll.
• Radio & Digital Audio Scriptwriting: Write storyboards for video shoots translating creative briefs into shot-by-shot narratives, on-screen copy, and VO direction for Meta and other social video placements.
• Write radio scripts for brand and direct-response audio campaigns, adapting core messaging and hooks to a scriptless-visual, audio-first format.
• Direct-Response Web & CRO Content Strategy: Craft high-converting landing page content, product detail pages (PDPs), checkout messaging, and UX micro-copy that eliminates friction and maximizes conversion rates (CRO).
• Write benefit-driven headline options and direct calls-to-action (CTAs) for continuous A/B testing across multiple brand landing pages and user flows.
• Direct-to-Consumer Strategy & AI Workflows: Collaborate closely with growth marketers, designers, and product teams to translate performance data into scrappy creative iterations.
• Utilize modern AI tools and digital workflows to rapidly scale messaging variations across diverse customer segments without losing brand voice or compliance integrity.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, English, or a related field.
• Experience: 2 to 5 years of professional experience in the Direct-to-Consumer (DTC) space.
• Digital Retail Focus: Proven background writing for digital retail, e-commerce platforms, or subscription-based models.
• Portfolio: A portfolio demonstrating performance-driven work across emails, landing pages, and direct-response social media ad copy.
• Conversion Mindset: Deep understanding of digital marketing mechanics, funnel metrics (CTR, CPA, Conversion Rate), and consumer psychology.
• Execution & Agility: Ability to thrive in a fast-paced environment, iterate rapidly based on data, and execute clean copy under tight deadlines.

Preferred

• Experience in subscription models, telecommunications, or consumer fintech/credit products.
• Familiarity with leverage points in email platforms and CMS environments.
• Hands-on experience integrating AI tools into copywriting and creative brainstorming workflows.
• Working knowledge of Customer.io (or comparable ESP), Meta Ads Manager/Pixel & CAPI, and Figma.
• Comfort reading performance dashboards (Looker, Tableau, or similar) to inform copy decisions.
• Experience writing for affinity-based or community-driven audiences (university, athletics, alumni networks, or similar closed communities)