Responsibilities

• Lifecycle & Email Marketing Develop behavioral email sequences (welcome series, abandoned cart/checkout, onboarding drips, win-backs, and promotional blasts) focused on subscriber acquisition and retention.
• Paid & Organic Social Content | Campaigns | Strategy Concept and write direct-response ad copy for Meta, Instagram, Search, and Display campaigns tailored to specific target audiences (e.g., students, subprime/credit rebuilders, faculty, alumni and fans).
• Radio & Digital Audio Scriptwriting Write storyboards for video shoots translating creative briefs into shot-by-shot narratives, on-screen copy, and VO direction for Meta and other social video placements. Write radio scripts for brand and direct-response audio campaigns, adapting core messaging and hooks to a scriptless-visual, audio-first format.
• Direct-Response Web & CRO Content Strategy Craft high-converting landing page content, product detail pages (PDPs), checkout messaging, and UX micro-copy that eliminates friction and maximizes conversion rates (CRO). Write benefit-driven headline options and direct calls-to-action (CTAs) for continuous A/B testing across multiple brand landing pages and user flows.
• Direct-to-Consumer Strategy & AI Workflows Collaborate closely with growth marketers, designers, and product teams to translate performance data into scrappy creative iterations. Utilize modern AI tools and digital workflows to rapidly scale messaging variations across diverse customer segments without losing brand voice or compliance integrity.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, English, or a related field.
• Experience: 2 to 5 years of professional experience in the Direct-to-Consumer (DTC) space.
• Digital Retail Focus: Proven background writing for digital retail, e-commerce platforms, or subscription-based models.
• Portfolio: A portfolio demonstrating performance-driven work across emails, landing pages, and direct-response social media ad copy.
• Conversion Mindset: Deep understanding of digital marketing mechanics, funnel metrics (CTR, CPA, Conversion Rate), and consumer psychology.
• Execution & Agility: Ability to thrive in a fast-paced environment, iterate rapidly based on data, and execute clean copy under tight deadlines.

Preferred

• Experience in subscription models, telecommunications, or consumer fintech/credit products.
• Familiarity with leverage points in email platforms and CMS environments.
• Hands-on experience integrating AI tools into copywriting and creative brainstorming workflows.
• Working knowledge of Customer.io (or comparable ESP), Meta Ads Manager/Pixel & CAPI, and Figma.
• Comfort reading performance dashboards (Looker, Tableau, or similar) to inform copy decisions.
• Experience writing for affinity-based or community-driven audiences (university, athletics, alumni networks, or similar closed communities)