Digital Content Specialist- Charlotte Corporate

Charlotte, NC (Unknown)

$60K/yr - $85K/yr (Est.)Mid Level2+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • The Digital Content Specialist is responsible for elevating Northwood Ravin’s digital presence through high-quality visual storytelling and strategic social media execution.
  • This role blends creative production with performance-driven strategy to showcase our luxury apartment communities and corporate brand.
  • This individual will lead day-to-day social media strategies across property and corporate channels while actively producing compelling photos, video, and graphic content that reflects our high-end lifestyle positioning.
  • The ideal candidate has a refined aesthetic, understands audience behavior, and thrives in both creative development and analytics-driven optimization.
  • This role requires on-site property visits to capture original content and maintain brand consistency across the portfolio.
  • Content Creation & Capture
  • Produce high-quality photo and video content across communities, sub-brands, amenities, resident events, and lifestyle experiences
  • Conduct routine property visits to capture original visual assets aligned with brand standards

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, or related field
  • 2–3 years of experience in content creation, social media management, or digital marketing (luxury, hospitality, real estate, or lifestyle brand preferred)
  • Portfolio demonstrating photography, videography, and graphic design capabilities
  • Proficiency in Adobe Creative Suite, Canva, and short-form video editing tools
  • Strong understanding of Instagram and emerging social platforms
  • Excellent written and verbal communication skills
  • Highly organized with the ability to manage multiple properties and deadlines
  • Ability to balance creative execution with performance analytics

Benefits

  • Housing discounts
  • Extensive training programs
  • Health and wellness benefits including medical, free dental, vision, and basic life benefit
  • Paid leave plans via Paid Time Off, Sick Time, holidays and Partner Leave
  • Retirement planning with a 401(k) program and company match
  • Give back days allowing you time away from work to volunteer and pursue personal interests
  • Employee Referral Program
  • Tenure is rewarded so stay in the nest! Your PTO accrual rate will increase, benefit premiums will decrease, 401(k) matches increase, additional give back days are added and you will receive a special gift at each tenure milestone!
Northwood Ravin logo

Northwood Ravin

Northwood Ravin is a privately held luxury apartment development, construction and property management firm serving the Mid-Atlantic and Southeastern United States. The Northwood Ravin team has developed, constructed and managed over 50 luxury apartment communities. Northwood Ravin is based in Charlotte, North Carolina, with additional offices in Raleigh, North Carolina, Nashville, Tennessee, and Tampa, Florida.Northwood Ravin develops and manages signature apartment communities and mixed-use venues with a singular focus: to create communities that foster healthy lifestyles, neighborhood involvement and appealing living environments.

Founded in 2011
Charlotte, North Carolina, USA
308 employees (42 in marketing)

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
28.2%
Direct
47.3%
Referral
5.9%
Social
17.1%
Paid
1.5%

Headcount Trend

Current headcount: ~308

Marketing Team

Marketing Team Size
36 (12% of company)

Recent News