Digital Content Specialist

Irving, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive digital marketing and content programs for ABG’s B2B audiences.

  • Develop and manage social media and email content calendars
  • 1–2 years of digital marketing, social media, or email campaign experience
  • Opportunity to build and shape ABG’s digital marketing strategy

Job Description

Responsibilities

  • Develop and manage social media and email content calendars
  • Create and publish engaging, on-brand content across platforms (LinkedIn, Instagram, Meta, email)
  • Execute digital campaigns targeting B2B audiences including wholesalers, contractors, and trade professionals
  • Monitor performance metrics (open rates, CTR, engagement, conversions) and optimize campaigns
  • Collaborate with marketing, design, and leadership teams to align messaging and campaign goals
  • Support A/B testing, campaign optimization, and continuous improvement initiatives
  • Ensure consistent brand voice and messaging across all digital channels

Requirements

  • 1–2 years of experience in digital marketing, social media, or email campaigns
  • Strong writing and content development skills tailored to different audiences
  • Experience with tools such as HubSpot, Mailchimp, Constant Contact , or similar platforms
  • Familiarity with analytics tools and performance tracking
  • Organized, detail-oriented, and able to manage multiple projects
  • Collaborative mindset with a proactive, self-starter attitude
  • Interest in B2B marketing and trade-focused audiences

Preferred

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • Experience in manufacturing, construction, or wholesale industries
  • Exposure to content strategy, campaign planning, or digital analytics

Benefits

  • Be part of a market-leading manufacturer with a strong portfolio of brands
  • Work in a collaborative, growth-focused environment
  • Opportunity to build and shape digital marketing strategy
  • Gain exposure to B2B marketing across North America
  • We provide opportunities for long-term career growth in a collaborative, fast-paced environment focused on continuous improvement
American Bath Group logo

American Bath Group

4.0 Glassdoor

American Bath Group provides a comprehensive offering of bathware products, including showers, tub showers, bathtubs, shower bases, shower doors, bath and shower wall panels, jetted whirlpools and spas, vanities, kitchen and utility sinks through a broad portfolio of recognized brands. American Bath Group sells products through commercial, wholesale, e-commerce, and retail channels to a diverse base of builders, plumbers, general contractors, and individual end users.

Founded in 2015
Irving, Texas, USA
463 employees (50 in marketing)
76% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
8.2K
Traffic Source Mix
Search
32%
Direct
47%
Referral
6.4%
Social
13.1%
Paid
1.4%

Headcount Trend

Current headcount: ~463

Marketing Team

Marketing Team Size
32 (7% of company)

Funding

Total Funding
$2.3B
Last Raise
$500M
Debt Financing, 9 months ago

Funding History

  • Jul 2025
    Debt Financing • $500M
  • Jan 2021
    Debt Financing • $175M
  • Nov 2020
    Debt Financing • $1.7B

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