Digital Content Producer

Sioux Falls, SD (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive engaging, news-focused content production and distribution for a regional TV newsroom at KELO, focusing on audience growth and breaking coverage.

  • Curate and promote a steady stream of content to grow engagement and repeat visits.
  • Must-have: Clever headline writing and SEO awareness to boost clicks.
  • Standout: Data-driven storytelling using Google Analytics/Chartbeat and WordPress in a newsroom environment.

Job Description

Responsibilities

  • Curate and aggregate a steady stream of interesting content packaged and promoted in a way that generates engagement and repeat site visitation
  • Monitor all forms of media (print, TV, digital, blogs and social) and be quick to write, report and distribute breaking news stories while always on the hunt for exclusive and or trending content that will grow engagement and drive traffic
  • Some schedule flexibility
  • Excellent at writing and testing headlines to grow audience and engagement
  • Prioritize packaging content that grows audience loyalty and time on site, using headline testing, metric tools and observed patterns to guide decision making
  • Understand different ways to tell a story, particularly choosing great photos and producing short videos
  • Evaluate website traffic trends to make decisions on daily content needs and longer-term content curation
  • Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content and create opportunities to market web content on broadcast
  • Promote and distribute news content on social media and email newsletters

Requirements

  • Bachelor’s Degree
  • 2 years of experience in digital content and journalism
  • Clever headline writer that gets readers to click
  • Strong multi-tasking abilities while under deadline pressure
  • Organized, technical problem solver and quick decision maker
  • Capable of pitching, researching, interviewing and writing original news articles
  • Knowledge of SEO best practices and AP Style
  • Enjoys working in teams and has excellent interpersonal skills
  • Ease with/ability to learn new technology independently and quickly
  • Strong communicator

Nice To Have

  • Chartbeat experience a plus
  • Adobe Creative Cloud (Express and Photoshop) a plus
KELOLAND Media Group logo

KELOLAND Media Group

KELO-TV signed on in 1953 as South Dakota's first television and continues to be the region's number one rated news channel. KELOLAND.com averages more than four million visits each month, attracting visitors with its news, weather and sports content, along with user-generated photos, videos, forum discussions and more.

Founded in 1953
Sioux Falls, South Dakota, USA
82 employees (46 in marketing)

Traffic Signals

Monthly Visitors
1.6M
Traffic Source Mix
Search
31.1%
Direct
60.5%
Referral
2.4%
Social
5.7%
Paid
0.1%

Headcount Trend

Current headcount: ~82

Marketing Team

Marketing Team Size
36 (44% of company)

Recent News