Responsibilities

• Lead content strategy for the corporate web experience aligned to business priorities and stakeholder needs.
• Translate audience interests, search intent and performance data into actionable plans.
• Define content standards, voice and governance to ensure consistency across digital properties.
• Proactively identify whitespace, emerging narratives and audience-relevant stories from business priorities, data and cultural context
• Elevate storytelling through multimedia and innovative formats and experiences
• Oversee the creation, editing and publishing of best-in-class digital content
• Ensure content is clear, concise, human and aligned with brand voice
• Manage content calendar, workflows and production pipelines
• Develop content frameworks that improve ranking, visibility and inclusion in AI-driven search and answer experiences.
• Apply keyword, intent and competitive analysis to inform content development.

Requirements

• 5+ years of experience in digital content strategy, planning or development for corporate or enterprise websites
• Demonstrated story-finding and storytelling expertise and strong editorial judgment
• Proven experience driving Search Engine Optimization performance and familiarity with Generative Engine Optimization and Answer Engine Optimization best practices.

Benefits

• Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse.
• Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.