Digital Content Marketing Specialist

Responsibilities

• Omnichannel Content Development: Plan, write, edit, and adapt content for landing pages, blog articles, SEO content, email campaigns, paid ad copy, ad scripts, and promotional messaging.
• Channel-Specific Adaptation: Translate campaign strategies into platform-appropriate copy, adjusting tone, length, formatting, calls to action, and information hierarchy for email, SEO, paid media, social, community, and on-site experiences.
• Email Content & HTML Support: Create email copy, including subject lines, preheaders, body copy, CTAs, personalization opportunities, and A/B test variants. Apply working knowledge of HTML/CSS constraints to improve readability, accessibility, deliverability, mobile rendering, and template performance.
• Paid Search Ad Copy Creation: Create, A/B test, and refresh compelling ad copy across Google Ads, Bing Ads, OpenAI Ads, and similar platforms
• On-Site Content: Support content updates and page optimization in Salesforce Lightning or related CMS environments. Use basic HTML and digital content best practices to improve page structure, crawlability, internal linking, conversion paths, and customer usability.
• SEO Optimization: Partner with ecommerce stakeholders to research keywords, optimize SEO titles, metadata, headings, internal links, body copy, and structured content, and improve organic visibility for key product, service, category, and content pages.
• Campaign & Calendar Support: Partner with paid media, email, creative, category management, supplier/co-op, and ecommerce teams to produce content aligned to campaign goals, seasonal priorities, promotions, acquisition, reactivation, and loyalty efforts.
• Brand Voice & Content Governance: Maintain FleetPride brand voice and messaging consistency while creating reusable content patterns, copy guidance, and channel-specific standards that help the broader team produce more consistent digital content.
• Performance Measurement & Optimization: Collaborate with analytics stakeholders to review email, SEO, social, paid, and on-site performance metrics. Use data, A/B tests, and customer behavior insights to recommend content improvements.