Digital Content Marketing Manager

USA (Unknown)

$95K/yr – $100K/yrMid Level7+ years exp

Posted 4 days ago

Job Summary

Owns and drives the enterprise digital content strategy across brand sites, retailer platforms, and AI-driven search while leading Flowers Foods’ SEO, AEO, and AI Visibility efforts and managing agency partnerships. Oversees content standards, launches, and performance, and provides strategic oversight for content operations and ratings and reviews to boost discoverability and conversion.

Sets and tracks KPIs for digital content and AI visibility using Profound, Profitero, and similar tools
Partners with DAM/PIM to govern content operations and updates
Leads ratings and reviews strategy to enhance content quality and brand performance

Job Description

Responsibilities

Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI- powered search experiences
Leads Flowers Foods’ SEO, AEO, and AI Visibility strategy and execution, including ownership of Profound, optimization roadmaps, agency direction, and performance reporting
Manages relationships with SEO/AEO agencies, Profitero, Bazaarvoice, Destini, and other content, ratings and reviews, and digital shelf partners
Defines and governs digital content standards, including product copy, SEO/AEO copywriting, enhanced content, brand shop content, imagery, and metadata
Leads creation and optimization of new product content, enhanced content strategy, and retailer-specific content that improves discoverability, engagement, and conversion
Own website content workflows and optimization priorities, partnering with brand teams to implement content, structural, and technical recommendations
Own project plans and timelines for new content launches, ensuring approvals, dependencies, and retailer requirements are addressed
Set digital content and AI Visibility KPIs; analyze performance using Profound, Profitero, and other tools; and deliver recommendations and executive readouts
Lead digital shelf strategy and use analytics to improve search rank, content completeness, enhanced content coverage, image quality, and conversion
Monitor digital content, retailer, SEO/AEO, and AI search trends and translate emerging opportunities into scalable standards and action plans

Requirements

At least 7–10 years of experience in digital marketing, ecommerce, content strategy, SEO, digital shelf, website optimization, or related fields; CPG experience strongly preferred
Demonstrated experience setting strategy, defining KPIs, analyzing performance, and translating insights into business recommendations
Experience leading agency and vendor relationships and influencing cross-functional stakeholders without direct authority
Strong knowledge of SEO fundamentals, content optimization, structured data, website content strategy, and digital analytics; AEO, GEO, or AI Visibility experience preferred
Experience with digital shelf, ratings and reviews, content syndication, or related platforms; familiarity with Profound, Profitero, Bazaarvoice, or Syndigo is a plus
Strong project management, communication, prioritization, and executive presentation skills
Bachelor’s degree in marketing, digital marketing, communications, business, ecommerce, or a related field; or equivalent relevant experience
Advanced degree or relevant SEO, analytics, or project management certification is a plus

Preferred

At least 7–10 years of experience in digital marketing, ecommerce, content strategy, SEO, digital shelf, website optimization, or related fields; CPG experience strongly preferred
Demonstrated experience setting strategy, defining KPIs, analyzing performance, and translating insights into business recommendations
Experience leading agency and vendor relationships and influencing cross-functional stakeholders without direct authority
Strong knowledge of SEO fundamentals, content optimization, structured data, website content strategy, and digital analytics; AEO, GEO, or AI Visibility experience preferred
Experience with digital shelf, ratings and reviews, content syndication, or related platforms; familiarity with Profound, Profitero, Bazaarvoice, or Syndigo is a plus
Strong project management, communication, prioritization, and executive presentation skills
Bachelor’s degree in marketing, digital marketing, communications, business, ecommerce, or a related field; or equivalent relevant experience
Advanced degree or relevant SEO, analytics, or project management certification is a plus

Benefits

Comprehensive health and medical benefits
401(k) Retirement savings plan
Professional growth and leadership training
Paid vacation, holidays, and parental leave

Salaries

Posted range

$95K/yr – $100K/yr

Taken straight from the job posting.

The middle of this range ($98K) is in line with the median base salary for Content Marketing Manager roles in the United States ($95K).

Content Marketing Manager median pay in the United States

$95K/yr

Most earn $80K to $110K. Based on 138 salaries, including bonus and equity.

See all Content Marketing Manager salaries See more Content Marketing Manager jobs

See all Flowers Foods salaries

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