Digital Content Manager (HR Title: Digital Marketing Specialist I) at Southern Methodist University | Dallas, TX

Southern Methodist University

Digital Content Manager (HR Title: Digital Marketing Specialist I)

Dallas, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive social media leadership and digital content for SMU's English Department, including channel management and student worker coordination.

Must-have: 2+ years in digital content creation, social media management, or multimedia storytelling.
Standout: Experience coordinating student workers and graphic design with Adobe Creative Suite or Canva.

Job Description

Responsibilities

Manage and oversee social media content and channels. Manage the day-to-day operation of the English Department’s social media channels, including planning, scheduling, publishing, and monitoring content. Provide event coverage on social platforms as necessary. Ensure content is aligned with departmental goals and SMU branding guidelines.
Create and publish digital content across platforms. - Create, write, design, and publish department-focused digital content across social media and other digital platforms, collaborating with the English Content Team as needed.
Write profiles, feature stories, event recaps, and newsletter content. - Write student, faculty, and alumni profiles, feature stories, event recaps, and contribute written content highlighting departmental initiatives, activities and achievements.
Capture and edit video and photo content  Capture and edit phone-based video and photo content, including interviews, events, and campus storytelling moments, for use across platforms.
Design graphics and visual assets  Design graphics and visual assets for social media, newsletters, events, and departmental initiatives while maintaining a consistent visual identity aligned with SMU branding guidelines. Collaborating with third party vendors as necessary.
Maintain and update website content  Make website revisions and updates as requests are received and assist with digital asset management to ensure content remains current and accurate.
Coordinate student workers and complete special projects  Lead student workers involved in content creation and complete special projects and other duties as assigned.
Occasional evening or weekend work may be required.

Requirements

A Bachelor’s degree is required.
A degree in Communications, Journalism, Marketing, English, Media or related field is preferred.
A minimum of two (2) years of experience in digital content creation, social media management, storytelling, PR writing, or multimedia roles is required.
Strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies.
Strong written communication skills.
Strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions.
Strong organizational, planning and time management skills.
Strong writing, interviewing and storytelling skills.
Ability to connect authentically with students and build rapport for interviews and candid video content.
Demonstrated experience creating digital and social media content.

Preferred

A degree in Communications, Journalism, Marketing, English, Media or related field is preferred.
Experience in higher education, nonprofit settings, or student-facing environments is preferred.

Benefits

SMU offers staff a broad, competitive array of health and related benefits.
In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.
SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.
The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.

Southern Methodist University

4.1 Glassdoor

A nationally ranked private university with seven degree-granting schools, SMU is a distinguished center for teaching and research located in the heart of Dallas. SMU’s 11,000 students benefit from small classes, leadership opportunities, international study and innovative programs.

Founded in 1953

Dallas, Texas, USA

6.3K employees (437 in marketing)

smu.edu

81% recommend to a friend

84% CEO approval