Responsibilities

• Own the development and execution of the company’s social media strategy, driving clear objectives, integrated campaigns, and delivering data-driven performance insights
• Develop and manage FBM’s social media content calendar across multiple platforms, ensuring alignment with business priorities
• Direct coordination across the Marketing Team and external teams to create, schedule, and optimize posts, videos, and campaigns
• Establish, administer, and monitor the social media and digital content budget, approving expenditures and aligning investments with strategic priorities
• Monitor and engage with audiences by managing responses, comments, and inquiries in a timely and professional manner
• Analyze performance metrics to track effectiveness and continuously improve engagement strategies
• Develop advertising creative for paid media channels, at times independently and at times with external agency partners. Includes visual and written creative development – still imagery (photo selection, retouching), video creation, copy development, overall design
• Develop, edit, and repurpose content across various formats (web, email, social, video, landing pages, internal platforms)

Requirements

• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
• 5+ years of proven experience in digital content creation and management, social media strategy, and campaign execution.
• Strong understanding of digital tools, social media, marketing automation, SEO, paid media, and analytics platforms.
• Ability to conceive, design, and execute compelling creative content in photo and video forms using visual design programs such as Adobe Illustrator, Photoshop, Premiere, Figma, Canva, Capcut, etc.
• Hands-on experience with content management systems (CMS), DAM platforms such as Bynder, Adobe Experience Manager (AEM), Brand Folder, etc., and social media scheduling tools.
• Strong project management, organizational, and multitasking skills with the ability to meet deadlines in a fast-paced environment.
• Excellent written and verbal communication skills with a keen eye for detail and storytelling.
• Demonstrated ability to use insights and analytics to guide decision-making and improve content effectiveness.