Digital Content Manager

St. Petersburg, FL (On-site)

$60K/yr – $67K/yrMid Level3+ years expFull time

Posted 7 days ago

Job Summary

Own and expand The Florida Orchestra's digital storytelling by producing, editing and distributing visual content across social platforms, managing assets and collaborations with freelancers while shaping content strategies that drive audience growth and engagement.

  • Own end-to-end content production across platforms
  • Collaborate with external creatives to expand coverage

Job Description

Responsibilities

  • Create exceptional visual content
  • Capture professional-quality photography and video at concerts, rehearsals, education programs, donor events and community activities.
  • Produce engaging short-form videos for Instagram Reels, TikTok, YouTube Shorts and Facebook.
  • Create longer-form videos for YouTube, the website, presentations and special campaigns.
  • Photograph guest artists, musicians, audiences, backstage moments and community programs.
  • Edit video and photography to produce polished, platform-specific content.
  • Build and maintain a growing library of photo and video assets.
  • Tell meaningful stories
  • Identify compelling stories that showcase the artistry, people and impact of The Florida Orchestra.
  • Interview musicians, guest artists, students, donors and community partners.

Requirements

  • Bachelor's degree in communications, journalism, digital media, film, photography, marketing or a related field, or equivalent professional experience.
  • Three or more years of professional experience creating digital content.
  • Demonstrated hands-on experience managing organizational social media accounts, including content calendars, publishing, community engagement/response and platform-specific best practices (Instagram, TikTok, YouTube, Facebook).
  • Working knowledge of social media analytics and scheduling/management tools (e.g., Sprout Social, Later, Meta Business Suite).
  • Knowledge of current social media trends, audience behavior and digital storytelling best practices.
  • Outstanding photography and videography skills with a strong portfolio demonstrating visual storytelling.
  • Proficiency with professional camera equipment, lighting and audio.
  • Strong video editing skills using Adobe Premiere Pro (preferred), Final Cut Pro, CapCut or similar software.
  • Experience with Adobe Creative Cloud, including Photoshop and Lightroom.
  • Excellent writing, interviewing and storytelling skills.

Preferred

  • Experience creating content for performing arts, entertainment, nonprofit or live event organizations.
  • Experience producing both vertical and horizontal video.
  • Experience working in fast-paced live event environments.
  • Drone photography/videography certification is a plus.
The Florida Orchestra logo

The Florida Orchestra

3.0 Glassdoor

The Florida Orchestra’s history is steeped in orchestral tradition from both sides of Tampa Bay. In 1966, the Tampa Philharmonic and St. Petersburg Symphony merged as the Florida Gulf Coast Symphony, which opened its first season on November 14, 1968, under the baton of Music Director Irwin Hoffman. Performing as the Florida Gulf Coast Symphony until changing its name to The Florida Orchestra in 1984, the orchestra has since been led by music directors Jahja Ling and Stefan Sanderling. In 2015, Michael Francis took over as music director. Over the years, The Florida Orchestra has had a series of successes. In 2011, it launched a multi-year cultural exchange with the Cuban Institute of Music as well as its Accessibility Initiative, which effectively reduced ticket prices to all of its Masterworks and Pops concerts. The orchestra also has taken steps to be more involved with the Tampa Bay community, including a collaboration with the Tampa Bay Lightning to produce the team’s onetime theme song and free pop-up concerts in hospitals, malls and beyond. To showcase its artistic excellence, the orchestra released a CD featuring music by Florida influenced classical composer Frederick Delius on the Naxos label in 2012. On the CD, the orchestra is joined by The Master Chorale of Tampa Bay and baritone Leon Williams in a performance of Delius’ Sea Drift and Appalachia. In 2014, the orchestra released another CD, Holiday Pops Live! on its label TFO Live! The Florida Orchestra is recognized as Tampa Bay’s leading performing arts institution, one of the leading professional symphony orchestras in Florida, and one of the most vibrant orchestras in America. Through extraordinary musical performances, the orchestra inspires the people of Tampa Bay and serves as a leader and beacon for the musical arts throughout the state.

Founded in 1968
St. Petersburg, Florida, USA
104 employees (48 in marketing)
0% recommend to a friend

Salaries

Posted range

$60K/yr – $67K/yr

Taken straight from the job posting.

See all The Florida Orchestra salaries

Marketing Team

Marketing Team Size
6 (6% of company)
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
58.3K
Monthly Google Ads Budget
$3.6K
Traffic Source Mix
Search
53.1%
Direct
36.1%
Referral
6.6%
Social
2.8%
Paid
1.4%

Headcount Trend

Current headcount: ~104

Recent News

The Florida Orchestra logo

Digital Content Manager

The Florida Orchestra · St. Petersburg, FL · On-site