Responsibilities

• The Digital Content Manager is responsible for the development and management of AASHTO's web presence, ensuring the Association’s digital content is engaging, accurate, current, brand-aligned, and strategically positioned to advance organizational goals and member needs.
• The Digital Content Manager manages the day-to-day operation of AASHTO's web content and is responsible for updates and improvements to content and the overall user experience.
• Supports Association-wide web projects from planning through launch, coordinating content planning and information architecture in support of AASHTO's web content strategy.
• Establishes and maintains cross-departmental relationships and partners with staff to recommend web content and interactive tools based on business needs, ensuring consistency throughout AASHTO’s digital platforms.
• Understands the technical implications of proposed projects, anticipates and resolves potential challenges, and makes recommendations accordingly.
• Tracks and analyzes site performance to inform ongoing improvements, assists the marketing team with quarterly stats for committees, technical service programs, news products, and other site pages as needed.
• Makes content recommendations based off analytics to AASHTO staff while also recommending web content that is more valuable to users and improve search engine optimization (SEO) for members and the transportation community.
• Monitors the AASHTO Jobs Board on a daily basis, reviewing and accepting submittals from AASHTO members and paid submittals from non-members while assisting customers with any issues pertaining to the site.
• Assists in customer service issues with current and future vendors.
• Manages the AASHTO intranet, updating it with the most up-to-date and relevant information for staff, elevating it to be a “one-stop” resource for all necessary forms/policies/information.

Requirements

• The successful candidate will have a minimum of seven years of web-content experience working on a communications or marketing team, with demonstrable growth in responsibilities.
• They will have a bachelor’s degree, preferably in communications, web design, or a related field.
• A similar level of experience may substitute for education.
• The incumbent must have a proven ability to manage cross-functional projects efficiently while collaborating with staff.
• They should have experience in digital marketing and web platforms, including modern web technologies and social media platforms.
• The incumbent should be skilled in WordPress and its associated plugins, Microsoft 365 SharePoint, and image/graphic editing tools.
• Experience with Google Analytics will be essential for the role.
• The successful candidate will also have Marketing Automation experience (HubSpot, Constant Contact, etc.).
• Web accessibility experience is strongly preferred.

Preferred

• Web accessibility experience is strongly preferred.

Benefits

• A 403(b) plan with an automatic 3% employer contribution, and up to 9% match.
• Comprehensive health insurance benefits and complimentary employee assistance program (EAP).
• A monthly public transit benefit up to $325, covering most or all of your costs to get to and from the office.
• Generous leave accrual, starting at 13 days of vacation leave, 18 sick days, and 10 paid holidays – 3 of which can be used as floating holidays.
• Tuition assistance up to $7,500 per year for job-related programs and degrees.
• Access to an on-site fitness center at no cost to you, with workout classes offered throughout the week.
• Flexible work schedules.
• Hybrid work schedules, with remote work up to 2-3 days/week.