Responsibilities

• Manage day-to-day website content, updates and digital publishing across organizational websites and platforms.
• Create, edit, format and publish web content using WordPress and other content management systems.
• Use HTML and CSS to support content updates and troubleshoot routine formatting, layout and display issues.
• Maintain high standards for website accuracy, consistency, functionality and overall user experience.
• Conduct routine website quality assurance and functionality reviews to identify broken links, outdated content, display issues and other website problems.
• Support website accessibility and ensure digital content follows established accessibility standards and best practices.
• Implement SEO best practices, including page titles, metadata, headings, internal linking, content structure and on-page optimization.
• Support evolving GEO (Generative Engine Optimization) and AI search strategies to improve the visibility and discoverability of organizational content.
• Monitor website traffic, engagement, acquisition and user behavior using Google Analytics and other digital tools.
• Develop regular website performance reports and translate analytics into actionable recommendations.

Requirements

• 3–5 years of professional experience in digital content management, web production, website management or a related field.
• Bachelor’s degree from an accredited college or university.
• Demonstrated experience managing, updating and publishing content on organizational or content-rich websites.
• Hands-on experience with WordPress or a comparable content management system.
• Working knowledge of HTML and CSS.
• Experience using Google Analytics or a similar web analytics platform.
• Working knowledge of SEO and web content optimization best practices.
• Understanding of website accessibility principles and best practices.
• Experience conducting website quality assurance, functionality testing and basic troubleshooting.
• Strong writing, editing and proofreading skills.

Preferred

• Advanced experience with WordPress, including themes, plugins and site administration.
• Working knowledge of JavaScript and/or PHP.
• Experience supporting website redesigns, migrations or major platform upgrades.
• Experience with website accessibility standards, including WCAG and Section 508.
• Experience conducting SEO audits and implementing recommendations.
• Familiarity with GEO, generative AI search and emerging search optimization practices.
• Experience developing dashboards or reports using Google Analytics and translating data into recommendations.
• Familiarity with Google Search Console and related search performance tools.
• Experience with Adobe Creative Cloud or similar digital design tools.
• Experience working with external web development, hosting or technology vendors.

Benefits

• The organization offers a comprehensive benefits package.