Digital Content & Engagement Manager

Responsibilities

• Maintains a proactive and informed presence across platforms, ensuring the brand remains responsive, aligned with audience interests and prepared to act on real-time insights and trends.
• Conceptualizes, creates and executes multimedia social content (short-form video, photography, design, etc.) to build community and increase engagement on platforms including Instagram, TikTok and YouTube Shorts.
• Collaborates with the communications and enrollment marketing teams to maintain a distinctive video style that strengthens institutional storytelling and supports Merrimack College's visual identity.
• Assists with the management of Merrimack College’s social media content calendars—planning and posting on a consistent basis—ensuring consistent and strategic content flow across all platforms (Instagram, Facebook, LinkedIn, X, TikTok, Threads, YouTube, etc.) that align with the College’s brand voice, tone and visual standards.
• Monitors analytics and engagement data to optimize performance and inform future content planning.
• Stays up to date on social media trends, as well as accessibility best practices, to keep Merrimack’s social media strategy ahead of the curve.
• Conducts daily social listening and community management across College social media channels, monitoring and responding to comments, mentions and messages in a timely, professional manner while escalating feedback, concerns or emerging issues as appropriate.
• Partners with campus partners, including Enrollment Marketing, Athletics, ODAR, Office of Student Involvement on social media efforts.
• Helps recruit, train and support a team of student influencers and content creators to authentically represent Merrimack College across digital platforms.
• Occasional evening and weekend work required to support campus events and real-time social media coverage.

Requirements

• Bachelor’s degree in marketing, communications or related field required.
• 2-3 years of experience creating content and managing institutional or organizational social media accounts.
• Proven success in developing and executing social media and digital content that drive measurable engagement.
• Proficiency with social media management, analytics and content creation tools (e.g., Agorapulse, Meta Business Suite, Meltwater, Canva, CapCut and Adobe Creative Cloud).
• Ability to collaborate effectively with internal and external stakeholders of all levels.
• Strong project management skills, with experience managing and prioritizing multiple projects simultaneously.
• Eagerness to learn and work in a fast-paced, collaborative environment.