Responsibilities

• The Digital Art Director (Brand & E-Commerce) is responsible for translating D.S. & Durga’s creative world into elevated, cohesive digital execution across e-commerce, email, paid media, and global brand assets.
• Building the systems, toolkits, and infrastructure required to scale brand storytelling globally — ensuring international markets, retail partners, and distributors receive complete, on-brand creative toolkits well in advance of launches.
• Owns the strategic definition of digital photo and film production needs, ensuring that shoots are properly scoped, planned, and aligned to toolkit and DAM requirements, while executional production support is brought in as needed.
• This role does not define brand voice, social strategy, or performance marketing. Instead, it ensures that every digital and visual expression of the brand feels intentional, refined, and unmistakably D.S. & Durga.
• Digital Brand Execution: Design and are direct digital assets across website (homepage, PDPs, landing pages, seasonal refreshes), email, paid media and select brand-led digital moments.
• E-Commerce & Paid Media Toolkits (Critical): Co-own, with the Senior Manager, Brand & GTM, the definition, creation, and timely delivery of all digital toolkits. Build complete E-Commerce Toolkits for each launch and campaign, including (but not limited to): Homepage modules and storytelling frameworks; PDP imagery and content systems; Lifestyle, product, and still-life imagery; Crops and formats for retailer.com usage; Usage guidelines and asset hierarchy.
• E-Commerce Toolkits continued: Build complete Paid Media Toolkits, including: Primary and secondary creative concepts; Modular assets and crops across formats; Static, motion, and short-form adaptations; Clear guidance on asset intent and usage.
• E-Commerce Creative Partnership: Partner closely with the Digital Merchandising Manager to translate commercial priorities into elevated on-site storytelling; Balance brand expression with usability, hierarchy, and clarity; Support testing and optimization initiatives with strong creative inputs.
• Content & Asset Creation: Lead and art direct product and lifestyle photography for digital and global brand usage; Own retouching direction, asset delivery, and creative quality control; Adapt assets efficiently across multiple digital formats and regional needs.