Responsibilities

• Develops and executes CUC's social media strategy, enhancing institutional visibility, reputation, and alignment with brand and Lutheran identity.
• Plans and manages the social content calendar; produces and publishes platform-optimized graphics, photos, and short-form video.
• Captures still photography and short-form, social-first video on campus and at events, providing real-time social coverage for high-priority events.
• Writes accurate, on-brand captions; ensures accessibility (alt text, captions) and compliance (FERPA/copyright/UGC consent).
• Monitors channels through social listening; engages/responds appropriately and routes inquiries as needed.
• Tracks trends and surfaces relevant insights to internal teams; analyzes performance and delivers regular reports that inform strategy.
• Collaborates across campus offices to reflect the full University experience.
• Partners with the Director of Video Production Services to maintain consistent multimedia standards and support non-social video projects as needed.
• Governs University‑affiliated accounts: audits, recommends maintain/improve/discontinue actions, vets new requests, and guides secondary account managers on policies and best practices.
• Coordinates timely dissemination of news, announcements, and crisis/emergency communications when applicable.

Requirements

• Social strategy: Ability to develop and execute platform-specific strategies that balance substance, design, and engagement.
• Content creation: Proficient photography and videography; strong writing, editing, and storytelling.
• Tools: Experience with Adobe Creative Suite, Microsoft Office, and social/content management tools.
• Platforms and trends: Expertise in major social platforms; awareness of emerging technologies and best practices.
• Analytics: Strong skills in digital analytics, reporting, and translating insights into action.
• Project management: Excellent organization; able to manage multiple projects, prioritize, and meet deadlines in a fast-paced environment.
• Collaboration and independence: Works effectively across teams and functions; able to operate autonomously when needed.
• Quality and process: Concept development, process improvement, and commitment to accuracy, detail, and professional standards.
• Five (5+) years of relevant experience in digital content creation, social media management, or multimedia storytelling; prior management of social media accounts for a business or organization.
• A bachelor’s degree in marketing, communications, public relations, digital media, photography, film production, graphic design, or related discipline is required

Preferred

• Previous experience in higher education a plus (not required).