Social Media Marketing Specialist
ACM Digital Marketing
USA (Remote)
$63K/yr - $69K/yr (Est.)AgencyFull-timeMid level2+ years exp.
2 hrs ago
Digital Content Creator
Albany, NY (On-site)
$54K/yr – $62K/yrMid Level2+ years expFull time
Posted 6 months ago
Job Summary
Drive SUNY's digital content across multiple channels as a Digital Content Creator, delivering copy, graphics, and short-form video.
- Own ad copy and multimedia content production across Facebook, Instagram, LinkedIn, YouTube, and more.
- Must-have: Minimum two years creating marketing content with strong writing across digital channels.
- Standout: Collaboration across SUNY offices and on-site shoots at campuses.
Job Description
Responsibilities
- Write and edit engaging, on-brand ad copy for SUNY marketing campaigns across a range of channels, including Facebook, Instagram, Snapchat, LinkedIn, Google, YouTube, streaming video, and others
- Research and write blog and web content to support SUNY's content marketing strategy
- Produce multimedia content, particularly graphics and short-form video, for SUNY's marketing campaigns in collaboration with colleagues in the Office of Press and Communications
- Produce high-quality content on deadline, sometimes with quick turnarounds in a fast-paced environment
- Assist with content curation and coordination with departments across SUNY System Administration as well as campuses
- Travel to campuses and other sites throughout New York State as needed to produce videos
- Research emerging marketing and social media trends to recommend new approaches
- Assist with SEO research to inform content marketing strategy
- Contribute proactively to creative brainstorming sessions and discussions
- Assist with responding to comments on social media ads
Requirements
- Associate or bachelor's degree in communications, marketing, English, journalism, or related field
- Minimum two years experience producing content for marketing campaigns, social media, or other digital platforms as part of a team or organization, with associated work samples
- Thorough knowledge of social media platforms, trends, and best practices
- Basic knowledge of graphic design tools like Adobe, Canva, Figma, or similar
- Excellent writing skills
Preferred
- Knowledge in utilizing analytical tools
- Keyword research
- Willingness to collaborate across departments, try new things, and pitch ideas
- Strategic thinking
Benefits
- Excellent Benefit Package which includes: NYS health insurance, free dental and vision coverage, competitive retirement options, tuition assistance, parental leave at full pay, and generous vacation, sick, and holiday time.
- Generous amount of time off: 13 days of paid holidays per year; 15 days of vacation and 15 days of sick time accrued for the first year of employment. Then increases thereafter.
- SUNY System Administration Benefits
- Time Off: Paid time off with separate vacation and sick leave accruals up to 21 days a year for each category.
- Additional paid leave policy options for childbirth, adoption, elder care, and other family care situations.
- Flexible Working Arrangements: Flexible working arrangements, including hybrid schedules, are available depending on position.
- Explore our full benefits offerings here: www.suny.edu/benefits
The State University of New York
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Salaries
Posted range
$54K/yr – $62K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
40 (2% of company)
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
4M
Monthly Google Ads Budget
$83.7K
Traffic Source Mix
Search
22.1%
Direct
63%
Referral
11.9%
Social
1.8%
Paid
0.9%
Headcount Trend
Current headcount: ~2.2K
Recent News
Links
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