Responsibilities

• Content Creation & Storytelling: Own a consistent weekly content output cadence across priority channels (social, digital, email, web).
• Concept, shoot, and edit short-form and mid-form video content as well as static assets using mobile and lightweight production tools.
• Move fluidly from ideation production publishing — often within the same day.
• Capture real-time brand moments, community stories, partnerships, and cultural trends.
• Maintain brand voice, tone, and visual consistency across all platforms.
• Creative Innovation & Trendspotting: Stay ahead of platform trends, emerging formats, and creator best practices.
• Pitch fresh, innovative content ideas weekly to keep Athletic culturally relevant
• Experiment with new storytelling approaches, formats, and features to elevate brand presence.
• Strategy & Performance: Collaborate with marketing and creative teams to align content with campaigns, products, and brand initiatives
• Analyze performance metrics and optimize content based on insights and KPIs

Requirements

• 2-5 years of experience in content creation, social media or a related field, preferably working with consumer lifestyle and/or beverage brands.
• Proven experience creating and editing short-form video content for platforms like Instagram, TikTok, and YouTube Shorts.
• Proficiency with video editing software (e.g., Adobe Premiere, Final Cut, CapCut, or similar tools).
• Strong understanding of social trends, audience engagement strategies, and platform nuances.
• Experience in analyzing content performance and applying insights to future creative.
• Experience working within established brand guidelines.
• Portfolio of representative work required.

Benefits

• Company-paid health, vision, dental, life, 401k with 5% company match, and Paid Parental Leave
• 12 paid days per year to dedicate to volunteering or professional development activities