Digital Content Creator

USA (On-site)

$81K/yr – $109K/yrMid Level5+ years expFull time

Posted 5 days ago

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Job Summary

Own and optimize multiformat content programs to grow audiences across digital platforms, using data to shape strategy and collaborating across teams.

  • Lead cross-platform content strategy and production
  • Leverage analytics to drive decisions and optimize reach
  • Collaborate with stakeholders to meet audience goals

Job Description

Responsibilities

  • Sources information and shapes it into multiple formats, including text, social, video, and audio, to effectively engage audiences.
  • Drives content creation strategies to grow audiences across digital platforms.
  • Analyzes audience metrics and leverages data to shape content strategies.
  • Collaborates across teams to deliver content that supports audience engagement goals.
  • Experiments with emerging platforms and technologies to optimize content delivery.
  • Utilizes AI and automation tools to enhance content production.
  • Manages and publishes content on popular social media platforms.
  • Supports digital advertising efforts, including platforms like Meta and Google Ads.
  • Leverages digital analytics platforms like Google Analytics to track and improve performance.

Requirements

  • Bachelor's Degree preferred; experience may be substituted in lieu of degree.
  • Proven experience working in a digital publishing environment.
  • Experience managing and publishing content on popular social media platforms.
  • 5 years related experience.
  • Strong writing and editing skills, with a focus on digital content and adaptability to changing trends and technologies.
  • Proficiency in SEO and social media optimization, with a commitment to continuous experimentation across emerging platforms.
  • Ability to analyze audience metrics and leverage data to shape content strategies.
  • Familiarity with multimedia content editing.
  • Familiarity with AI and automation tools to enhance content production.
  • Familiarity with digital advertising platforms like Meta and Google Ads.

Preferred

  • Middle Eastern language skills (Arabic, Farsi, etc).
  • Proficiency in Adobe Creative Suite or similar production tools.
  • Experience using WordPress or similar content management platforms and familiarity with HTML/CSS.
  • Strong understanding of SEO principles, including keyword research and implementation strategies to improve organic search rankings.
  • Experience with social media management tools like Hootsuite and social media marketing strategies.

Benefits

  • Our benefits package for all US-based employees includes a variety of medical plan options, some with Health Savings Accounts, dental plan options, a vision plan, and a 401(k) plan offering the ability to contribute both pre and post-tax dollars up to the IRS annual limits and receive a company match.
  • To encourage work/life balance, GDIT offers employees full flex work weeks where possible and a variety of paid time off plans, including vacation, sick and personal time, holidays, paid parental, military, bereavement and jury duty leave.
  • To ensure our employees are able to protect their income, other offerings such as short and long-term disability benefits, life, accidental death and dismemberment, personal accident, critical illness and business travel and accident insurance are provided or available.
  • We regularly review our Total Rewards package to ensure our offerings are competitive and reflect what our employees have told us they value most.
General Dynamics Information Technology logo

General Dynamics Information Technology

4.0 Glassdoor

GDIT is a global technology and professional services company that delivers solutions, technology and mission services to every major agency across the U.S. government, defense and intelligence community.Our 30,000 experts extract the power of technology to create immediate value and deliver solutions at the edge of innovation. We operate across 50+ countries worldwide, offering leading capabilities in digital modernization, AI/ML, Cloud, Cyber and application development. GDIT is part of General Dynamics, a global aerospace and defense company. We have shared our clients’ sense of purpose for over half a century and have a unique understanding of their missions, complex environments, and a rapidly changing world. Together with our clients, we strive to create a safer, smarter world by harnessing the power of deep expertise and advanced technology.

Founded in 1999
Falls Church, Virginia, USA
26K employees (698 in marketing)
83% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
309.7K
Monthly Google Ads Budget
$80.1K
Traffic Source Mix
Search
21.1%
Direct
51.7%
Referral
23%
Social
0.9%
Paid
3.2%

Headcount Trend

Current headcount: ~26K

Marketing Team

Marketing Team Size
479 (2% of company)
Median Career Experience
19 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
3

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