Responsibilities

• Execute and manage website content updates across Authority Brands on behalf of the marketing team and franchise owners, ensuring timely completion and adherence to established brand standards.
• Implement website improvements identified through SEO, content, accessibility, and technical audits, ensuring updates align with performance goals and digital best practices.
• Review, proofread, and quality-check all content updates to ensure accuracy, consistency, SEO best practices, online readability, and optimal user engagement.
• Manage and triage incoming digital content requests by maintaining the digital support inboxes, activating the appropriate workstream, and tracking requests through completion.
• Organize, maintain, and update digital assets and content request documentation for brand websites in collaboration with the team lead.
• Collaborate with cross-functional marketing team members to gather requirements, insights, and supporting information necessary for content updates and implementation.
• Partner with website vendors and internal stakeholders to troubleshoot content-related issues and support technical resolutions as needed.
• Assist in implementing and maintaining Authority Brands’ informational website content, including articles, blog posts, videos, infographics, and other digital assets.
• Support the execution and maintenance of Local SEO initiatives by ensuring Google Business Profiles and other online listings are accurate, complete, compliant, and optimized.
• Identify content, process, or brand compliance issues and work proactively to correct deviations in coordination with the team lead.

Requirements

• Minimum of one year of experience in content marketing, digital content coordination, or a related role, with an emphasis on creating, updating, and managing high-quality digital content.
• Hands-on experience working within WordPress or other content management systems to publish, update, and maintain website content.
• Strong attention to detail and organizational skills, with the ability to manage multiple content requests, priorities, and deadlines simultaneously.
• Excellent written, verbal, and cross-functional communication skills, with the ability to collaborate effectively across marketing, operations, and vendor teams.
• Proven writing and editing capabilities, including the ability to adapt tone, style, and messaging for different platforms, brands, and audiences.
• Demonstrated problem-solving mindset with the ability to adapt quickly in a fast-paced, deadline-driven environment.
• Solid project coordination skills, with experience tracking tasks, managing workflows, and ensuring timely execution of deliverables.
• Proficient in standard PC applications, including Microsoft Office, with advanced working knowledge of Microsoft Excel.
• Experience using project management or ticketing systems to track requests, workflows, and deliverables.
• Familiarity with Google Analytics 4 and Google Tag Manager, with an understanding of how data supports content and SEO decisions.
• Basic working knowledge of HTML to support content formatting, troubleshooting, and quality assurance.

Preferred

• A bachelor’s degree in marketing or business is preferred
• Prior experience supporting franchise-based marketing initiatives and or franchise operations is preferred