Responsibilities

• Track and report on Newsroom website traffic, audience engagement and content performance.
• Help identify high-performing content, traffic sources, search trends and opportunities for improvement.
• Conduct keyword research and help optimize headlines, summaries, metadata and existing content for search.
• Publish and update content in WordPress.
• Review pages for metadata, links, formatting, alt text, accessibility and other quality issues.
• Help update landing pages and other Newsroom content.
• Use basic HTML/CSS, when appropriate, to help troubleshoot or improve digital content.
• Help turn website and search data into recommendations for future content.

Requirements

• Interest in websites, analytics, SEO, digital content or technology.
• Strong analytical, problem-solving and organizational skills.
• Attention to detail and ability to work independently.
• Computer Science, data or business analytics, marketing, communications, web design, UX/UI and related majors are especially encouraged to apply, but students from any major are welcome.
• Experience with website analytics, SEO tools or WordPress is helpful but not required.
• Knowledge of HTML and CSS is preferred but not required.
• To be eligible for student employment, St. Thomas students must be degree seeking at the undergraduate, graduate and doctoral levels. Students must be actively enrolled at least part-time in courses for credit.