DIGITAL COMMUNICATIONS STRATEGIST

Hilton Head Island, SC (On-site)

$74K/yr – $114K/yrMid Level5+ years expFull time

Posted 5 days ago

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Job Summary

Lead the Town’s digital presence by developing and managing social media and a comprehensive digital communications strategy, coordinating cross‑department efforts to ensure consistent messaging, strong UX, and data‑driven decisions.

  • Owns social media strategy and digital advertising
  • Drives editorial planning and cross-channel messaging
  • Guides data-informed improvements to user experience and public access

Job Description

Responsibilities

  • Develops and manages the Town's social media strategy and digital advertising
  • Develops, implements, and evaluates the Town's comprehensive digital communications strategy
  • Oversees editorial planning for digital communications to ensure consistent messaging across all Town communication channels
  • Monitors online conversations and public sentiment to identify communication opportunities and emerging issues
  • Evaluates and improves the user experience (UX) across the Town's digital communication platforms
  • Prepares reports and recommendations that support data-driven communication decisions
  • Works with departments to maintain a cohesive and professional digital presence
  • Coordinates digital communications supporting Town projects, programs, meetings, special events, and organizational priorities
  • Collaborates with various departments to enhance digital services and improve public access to information

Requirements

  • Bachelor’s Degree Communications, Public Relations, Marketing or closely related field
  • Five (5) years of related experience; or an equivalent combination of education and experience
  • Experience in managing social media strategy and digital communications is required
  • Valid Driver’s License
  • Available to work a varied schedule

Benefits

  • A supportive environment where your skills and contributions are valued
  • A comprehensive benefits package that includes health, dental, vision, life insurance, short and long-term disability, vacation and sick leave, paid holidays, tuition reimbursement, a healthcare reimbursement arrangement, and a generous matching 401(k) plan
  • Relocation assistance is available
Town of Hilton Head Island logo

Town of Hilton Head Island

Hilton Head Island, South Carolina, is a premier resort destination offering a wide range of recreational opportunities, first-rate cultural amenities, a desirable year-round climate and community conveniences. Hilton Head Island continues to top national recognition lists as an ideal place to vacation or retire. With award-winning public and private schools, international events, performing arts, museums, historical sites, parks, playgrounds and economic opportunities, it’s also a great place to raise a family, open a business or just enjoy a wonderful way of life.The Town of Hilton Head Island incorporated as a municipality in 1983 and is well known for its “eco-friendly” development. Our Town government has long been recognized as one of the most progressive local governments in the region. The Town is financially sound, offers low taxes, an aggressive capital improvement program, protection of our natural resources and award-winning park design. Our employees proudly serve the citizens and visitors of Hilton Head Island and continuously seek to improve our services. To that end, the Town is committed to attracting and retaining employees who share our goals and values and who will provide unparalleled customer service. We offer competitive salaries, ongoing training to enhance professional growth, and a comprehensive benefit program to those who choose a career with the Town.

Founded in 1983
Hilton Head Island, South Carolina, USA
201 employees (15 in marketing)

Traffic Signals

Monthly Visitors
31.7K
Traffic Source Mix
Search
54.5%
Direct
37.8%
Referral
4.9%
Social
1.9%
Paid
0.8%

Headcount Trend

Current headcount: ~201

Marketing Team

Marketing Team Size
8 (4% of company)
Median Career Experience
12.5 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
1

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