Responsibilities

• Independently design compelling visual content including graphics, infographics, digital ads, reports, email headers, event collateral, and campaign assets using Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
• Translate complex civil rights and civil liberties issues into clear, visually compelling storytelling for digital audiences.
• Develop and maintain ACLU-MD's visual brand standards across all digital platforms, ensuring consistency, accessibility, and impact.
• Create platform-optimized visual content with awareness of each platform's format specifications, aesthetic norms, and audience expectations.
• Produce and edit short-form video content, including motion graphics and Reels/TikTok-style videos.
• Develop graphics and multimedia toolkits for advocacy campaigns, coalition partners, and rapid response communications.
• Maintain and organize a digital asset library for consistent and efficient content production.
• Lead ACLU-MD's social media strategy across Instagram, TikTok, YouTube, LinkedIn, and Facebook, with a clear understanding of each platform's algorithm, audience behavior, content formats, and best practices.
• Develop and execute platform-specific content strategies, tailoring tone, format, length, and cadence for each channel rather than replicating content across platforms.
• Produce and publish engaging, timely, platform-native content that educates, motivates, and mobilizes audiences around civil rights and civil liberties issues.

Requirements

• Minimum of 5 years of demonstrated success in digital communications strategy, preferably in nonprofit, advocacy, or government sectors.
• Strong portfolio demonstrating both advanced graphic design work AND social media strategy. Candidates must show evidence of both competencies.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro. Ability to produce original, polished design work without reliance on pre-built templates.
• Demonstrated expertise in social media strategy across multiple platforms, with a clear understanding of platform-specific algorithms, content formats, and audience behavior.
• Experience planning, executing, and optimizing paid social media advertising campaigns, including audience targeting and performance reporting.
• Strong writing and editing skills, with the ability to translate complex issues into compelling, accessible messages tailored to different audiences and platforms.
• Experience with videography, photography, and short-form video production for social media.
• Comfortable appearing in short-form videos and photos for social media content.
• Proven ability to independently manage multiple projects, make strategic decisions, and deliver results under tight deadlines.
• Demonstrated ability to translate strategic goals into actionable digital plans that drive measurable outcomes.

Preferred

• Bachelor's degree in communications, graphic design, marketing, or a related field.
• Experience working in coalition or movement spaces.
• Familiarity with accessibility standards for digital content.
• Fluency in Spanish.
• Experience with motion graphics (Adobe After Effects).