Responsibilities

• The Digital Communications Specialist is responsible for managing and enhancing the organization’s online presence across all digital platforms. This role blends hands ‑ on content creation, social media management, website updates, email communications, and light strategic planning. The ideal candidate is a strong communicator with a creative mindset, excellent digital instincts, and the ability to translate organizational goals into effective online engagement.
• Digital Content & Online Presence
• Maintain and update website content, ensuring accuracy, clarity, accessibility, and brand consistency.
• Create compelling digital content including articles, announcements, graphics, videos, and multimedia assets.
• Ensure all digital materials align with organizational messaging, tone, and visual identity.
• Social Media Management
• Manage day‑to‑day operations of all social media channels (posting, scheduling, monitoring, responding).
• Develop and maintain a social media content calendar.
• Produce platform‑appropriate content (short‑form video, graphics, stories, reels, posts).
• Track engagement metrics and adjust content based on performance insights.
• Email & Digital Communications
• Draft, design, and distribute email newsletters, announcements, and campaigns.
• Manage email lists, segmentation, and subscriber growth.
• Monitor email analytics and optimize for engagement and deliverability.
• Digital Strategy & Planning
• Support the development of digital communication strategies that strengthen brand awareness and audience engagement.
• Identify trends, tools, and best practices to improve digital communication efforts.
• Recommend enhancements to digital platforms, workflows, and content approaches.
• Analytics & Reporting
• Track and report on website traffic, social media performance, and email metrics at regular intervals; provide insights and recommendations based on data; monitor online conversations and brand mentions to inform communication strategies.

Requirements

• Bachelor’s degree in communications, marketing, digital media, journalism, or related field (or equivalent experience).
• 2–4 years of experience in digital communications, social media, or content creation.
• Strong writing, editing, and storytelling skills.
• Proficiency with social media platforms and scheduling tools.
• Experience with website content management systems (e.g., WordPress, Drupal, Squarespace).
• Basic graphic design skills (Canva, Adobe Creative Suite, or similar).
• Familiarity with analytics tools (Google Analytics, platform insights, email analytics).

Preferred

• Experience with email marketing platforms (Mailchimp, Constant Contact, HubSpot, etc).
• Video editing or motion graphics skills.
• Knowledge of SEO best practices.
• Experience in nonprofit, government, education, or mission‑driven organizations.