Responsibilities

• Social Media Strategy and Management: Develop and implement social media strategies that support museum priorities, exhibitions, events, educational programs, membership initiatives, and special campaigns.
• Social Media Strategy and Management: Create, schedule, publish, and manage content across the museum’s social media platforms.
• Social Media Strategy and Management: Monitor audience engagement, respond to comments and messages, and foster meaningful interactions with visitors and followers.
• Social Media Strategy and Management: Track trends and identify opportunities to grow audiences, increase engagement, and expand reach.
• Social Media Strategy and Management: Maintain the social media content calendar in coordination with museum staff and stakeholders.
• Social Media Strategy and Management: Analyze platform performance and prepare regular reports with insights and recommendations.
• Digital Content Creation and Design: Create and design digital marketing assets using Canva and other design tools, including social media graphics, digital advertisements, email graphics, web content, and event promotions.
• Digital Content Creation and Design: Develop creative content and campaigns that support exhibitions, public programs, membership initiatives, educational offerings, fundraising efforts, and institutional priorities.
• Digital Content Creation and Design: Capture and edit photography and short-form video content featuring exhibitions, collections, visitors, staff, programs, and special events.
• Digital Content Creation and Design: Produce engaging visual storytelling content for social media, digital advertising, websites, and email marketing.
• Digital Content Creation and Design: Ensure consistency with museum branding standards, messaging, and accessibility best practices.
• Digital Content Creation and Design: Maintain and organize digital media assets for future use.
• Digital Marketing and Communications Support: Support the planning and execution of digital marketing campaigns designed to increase attendance, membership, engagement, and awareness.
• Digital Marketing and Communications Support: Assist with website updates and digital promotions as needed.
• Digital Marketing and Communications Support: Collaborate with museum staff to promote exhibitions, events, educational programs, memberships, fundraising initiatives, and other institutional priorities.
• Digital Marketing and Communications Support: Identify and develop storytelling opportunities that highlight the museum’s mission, collections, educational impact, and visitor experience.