Responsibilities

• Social Media Strategy and Management - Develop and implement social media strategies that support museum priorities, exhibitions, events, educational programs, membership initiatives, and special campaigns.
• Create, schedule, publish, and manage content across the museum’s social media platforms.
• Monitor audience engagement, respond to comments and messages, and foster meaningful interactions with visitors and followers.
• Track trends and identify opportunities to grow audiences, increase engagement, and expand reach.
• Maintain the social media content calendar in coordination with museum staff and stakeholders.
• Analyze platform performance and prepare regular reports with insights and recommendations.
• Digital Content Creation and Design - Create and design digital marketing assets using Canva and other design tools, including social media graphics, digital advertisements, email graphics, web content, and event promotions.
• Develop creative content and campaigns that support exhibitions, public programs, membership initiatives, educational offerings, fundraising efforts, and institutional priorities.
• Capture and edit photography and short-form video content featuring exhibitions, collections, visitors, staff, programs, and special events .
• Produce engaging visual storytelling content for social media, digital advertising, websites, and email marketing.

Requirements

• Bachelor’s degree in marketing, communications, public relations, journalism, graphic design, or a related field, or equivalent professional experience.
• Experience managing social media accounts for an organization, brand, nonprofit, museum, educational institution, or similar entity.
• Experience designing digital graphics and marketing materials .
• Experience capturing and editing photography and video content for digital marketing purposes.
• Familiarity with social media management tools and digital advertising platforms.
• Strong writing, editing, organizational, and project management skills.
• Ability to manage multiple projects and deadlines while maintaining attention to detail.

Preferred

• Experience working in museums, cultural institutions, higher education, nonprofits, or visitor-serving organizations.
• Experience with Meta advertising and social media analytics.
• Knowledge of digital marketing best practices, audience development, and content strategy.
• Experience with website content management systems.
• Passion for science, natural history, education, or public engagement.