Responsibilities

• Develops and executes prospective student communication campaigns through Slate, including email, SMS, event promotion, application cycle communications, and enrollment nurturing strategies.
• Develops and executes donor and alumni communication campaigns through Raiser’s Edge, Almabase, email platforms, and other engagement tools to support fundraising and alumni relations goals.
• Serves as project manager for Enrollment and Advancement marketing and communications initiatives, coordinating timelines, deliverables, approvals, meetings, and resource allocation across departments.
• Collaborates with Enrollment and Advancement leaders to develop annual communication plans, campaign strategies, audience segmentation, and communication calendars.
• Writes and coordinates digital communication content for emails, landing page copy, and event communications.
• Coordinates with other Marketing and Communications team members to ensure projects are completed on time and according to brand standards.
• Analyzes communication performance and prepare reports to inform strategy and continuous improvement efforts.
• Performs other related duties as assigned and based on departmental need.

Requirements

• A Bachelor’s Degree in marketing, communications, or a related field AND three or more years of experience in communications, marketing, project management, enrollment marketing, advancement communications, or a related field, including experience managing multiple projects and stakeholders simultaneously, OR
• An equivalent combination of education and experience that demonstrates the knowledge, skills, and abilities required to perform the essential functions of the position.
• Strong project management and organizational skills.
• Strong written and verbal communication skills.
• Ability to build productive working relationships across departments and to include the right people at the right time.
• Experience developing communications for multiple audience segments.
• Ability to manage competing priorities and deadlines.
• Experience with CRM systems, marketing automation platforms, and communication databases.
• Ability to analyze campaign performance and use data to improve communication outcomes.
• Knowledge of higher education enrollment and advancement communications practices.

Preferred

• Experience in higher education.
• Experience using Slate, Raiser’s Edge, Almabase, Salesforce, or similar CRM/database platforms.
• Experience developing email marketing and audience engagement campaigns.

Benefits

• Health Benefits - Medical, Dental, Vision, Life Insurance
• Paid Time Off
• 403b with Roth Option
• Paid Holidays