Digital Communications Specialist at Minnesota Nurses Association | Saint Paul, MN | $90K/yr – $105K/yr

Minnesota Nurses Association

Digital Communications Specialist

Saint Paul, MN (Hybrid)

$90K/yr – $105K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the digital content and social media engine for MNA by planning and producing engaging content, growing member participation, and driving data-driven optimization through SEO/SEM and analytics.

Content & Community: Plan, create, and coordinate social content and campaigns to grow engagement and mobilize members.
Member Amplification: Recruit and enable members to post and amplify messages across social channels.
Data-Driven Optimization: Use analytics to guide content strategy, paid social, and channel decisions.

Job Description

Coordinating, planning, and developing content for MNA’s digital properties, with a focus on growth and engagement on social platforms.
Plan, produce, and disseminate video, memes and other content for social channels across bargaining campaigns, electoral politics, legislative issues, nursing practice, and field organizing.
Recruit and support MNA members to post, repost, and amplify social media content.
Operate MNA’s social media accounts to engage and grow online communities, including day-to-day execution, community management, and ensuring message consistency across platforms.
Create paid social media efforts, including audience targeting, creative development, and placement.
Utilize reporting tools like Facebook Insights, Google Analytics, and other data analysis tools to provide strategic reports and optimize social efforts.
Coordinate SEO, SEM campaigns, Google Analytics, and Google AdWords.
Work to integrate traditional media and communications with digital efforts and emerging tools.
Coordinate and maintain MNA’s social media presence on member pages.
Research and evaluate new relevant social channels and their impact to inform effective digital technology use.

Minnesota Nurses Association

Founded in 1905 and featuring more than 20,000 members across the state, the Minnesota Nurses Association strives to advocate on behalf of patients and the nurses who provide them with exceptional nursing care. For more than 100 years, MNA members have effectively influenced health care policy and practice. And today, no other agency is better prepared than the Minnesota Nurses Association to insist on and facilitate the change needed to ensure quality healthcare in Minnesota.

Founded in 1905

St Paul, Minnesota, USA

82 employees (7 in marketing)

www.mnnurses.org