Responsibilities

• Serve as the central editor and quality-control lead for externally focused AgriLife newsletters.
• Edit newsletters for clarity, structure, accuracy, brand voice, accessibility and digital best practices.
• Ensure newsletters follow established standards for: Subject lines and preview text; Content hierarchy and scanability; Calls to action; Accessibility and compliance.
• Partner with content creators to improve newsletter effectiveness through constructive editorial feedback.
• Create and manage marketing & communications leadership-identified newsletters, including drafting, editing, scheduling and coordination.
• Maintain and support mailing list accuracy and hygiene, working with team members to ensure appropriate segmentation and updates.
• Help evolve newsletter strategy over time by identifying opportunities to improve performance, consistency and audience engagement.
• Manage the newsletter calendars, including scheduling sends, assigning editors, updating scheduled workflows and liaising with the Texas A&M Foundation newsletter calendar.
• Write and edit content across digital channels, including AgriLife Calendars, Web and digital newsroom content, Short-form content, Other supporting marketing and communications digital materials.
• Support digitally-focused newsroom content, ensuring stories are structured for online audiences and multi-channel use.
• Assist with cross-channel storytelling by adapting content for email, web and other digital platforms.
• Collaborate with media relations, editorial, marketing and social media teams to align messaging and timing.
• Apply and reinforce best practices for digital publishing, including Audience-first writing, Clear headlines and summaries, SEO-aware structure, Accessibility standards.
• Support content planning and coordination across teams to ensure newsletters and digital content are aligned with broader communications priorities.
• Track and monitor digital performance metrics and flag trends or opportunities for improvement.
• Other Duties as Assigned