Digital Communications Specialist (Email)

USA (Hybrid)

$50K/yr – $60K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end email campaigns with segmentation, automation, and analytics to engage members and improve retention.

  • Own end-to-end email execution including segmentation, automation, personalization, testing, and analysis.
  • Must-have: 4–6 years of hands-on email marketing or marketing automation experience.
  • Standout: cross-functional planning with marketing teams and vendor management to deliver high-quality campaigns.

Job Description

Responsibilities

  • Build and optimize email campaigns that drive engagement, retention, and meaningful member experiences
  • manage end-to-end email execution, including segmentation, automation, personalization, testing, and performance analysis
  • partner closely with marketing and communications colleagues to plan and execute email campaigns
  • occasionally collaborating with the Membership and Volunteer Engagement team and overseeing vendors or freelancers as needed
  • maintain the integrity of our email systems, ensuring data quality, deliverability, and compliance standards are consistently met
  • execute and optimize email campaigns within broader marketing strategies, ensuring accurate, high-quality delivery and performance
  • analyze performance, test new approaches, and refine campaigns to improve results while supporting a seamless and engaging member journey
Sigma Theta Tau International Honor Society of Nursing logo

Sigma Theta Tau International Honor Society of Nursing

Sigma Theta Tau International Honor Society of Nursing (Sigma) – In 1922 six nurses founded Sigma at the Indiana University Training School for Nurses, now the Indiana University School of Nursing, in Indianapolis, Indiana, USA. The founders chose the name from the Greek words Storgé, Tharsos, and Timé meaning "love," "courage," and "honor." Sigma became incorporated in 1985 as Sigma Theta Tau International Inc., a nonprofit organization with a 501(c)(3) tax status in the United States.Our Mission: Developing nurse leaders anywhere to improve healthcare everywhereOur Vision: Connected, empowered nurse leaders transforming global healthcare

Founded in 1922
Indianapolis, Indiana, USA
1.2K employees (19 in marketing)

Traffic Signals

Monthly Visitors
87.2K
Traffic Source Mix
Search
37%
Direct
52.7%
Referral
8.7%
Social
1%
Paid
0.5%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
19 (2% of company)
Median Career Experience
18.5 years
Median Tenure
11.1 years