Responsibilities

• Under the direction of the Director of Communications, the Digital Communications Specialist is charged with developing and implementing strategic plans and tactics to drive awareness and engagement through targeted creative, compelling and branded digital content.
• Specifically, the role will primarily support the College’s storytelling and engagement efforts by utilizing multiple forms of communication, including, but not limited to, social media, web, multimedia and other emerging communication platforms.
• This position ensures collaboration and communication with other College and University departments, coordinates and collaborates with other communications specialists on tasks to ensure satisfactory and timely completion of promoting news and events.
• With the goal of building brand awareness and driving engagement, this person leverages high-quality content and reports on metrics.
• The Digital Communications Specialist reports directly to the College’s Director of Communications and works closely with other members of the staff to manage numerous projects.
• This position also helps in managing student interns’ work.

Requirements

• Bachelor's degree
• 3-4 years of full-time experience in content marketing or digital media marketing within higher education/non-profit
• Experience in drafting ad copy and sponsored content
• Experience creating content that is suitable for a social audience; excellent grasp on current popular culture and the College student demographic
• Ability to simultaneously handle multiple projects in busy remote office environment
• Excellent interpersonal skills, service orientation, and ability to handle situations with diplomacy and a professional demeanor at all times
• Proficiency in Google Analytics and knowledge of social media management apps/software
• Proficiency in all Microsoft Office programs required; knowledge of Adobe Creative Suite preferred. Wordpress experience and MailChimp experience required, Marketing Cloud experience helpful.
• Higher education experience strongly preferred

Preferred

• Adobe Creative Suite preferred.

Benefits

• Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website .