Digital Communications Specialist

District of Columbia, USA (On-site)

$65K/yr – $93K/yrIntern/New GradFull time

Posted 4 hrs ago

Job Summary

Own and optimize digital advocacy content and workflows to engage grassroots supporters through emails, texts, and social channels, while coordinating with Public Affairs for acquisition, cultivation, and activation.

  • Draft and edit content across channels
  • Manage calendars and approvals
  • Coordinate with partners for content needs

Job Description

Responsibilities

  • Draft, edit, and proofread digital advocacy content, including emails, broadcast text messages, website copy, social media copy, and other grassroots communications.
  • Help manage routine communications to grassroots advocates, including Energy Citizens, to support acquisition, cultivation, and activation efforts.
  • Assist with building, scheduling, and sending messages through the team's digital communications platforms, including email, landing page, and text messaging tools.
  • Support the development and maintenance of cultivation email journeys, onboarding messages, and state-specific engagement communications.
  • Maintain the grassroots communications calendar and coordinate with Public Affairs team members to keep content organized, timely, and aligned with campaign needs.
  • Route draft content through the quality control and approvals process, track feedback, and make requested edits accurately and on deadline.
  • Help monitor basic performance metrics for email, text, and organic engagement campaigns, and assist with pulling results for team updates.
  • Support Energy Citizens social media content by drafting posts, coordinating updates, and helping maintain an engaging advocacy presence.
  • Assist data, targeting, and campaign partners with content needs related to advocate acquisition, cultivation, and activation.
  • Help maintain documentation and step-by-step process guides for the platforms and workflows used to communicate with advocates.

Requirements

  • Bachelor's degree or equivalent work experience.
  • 0-3 years of experience in communications, public affairs, politics, advocacy, marketing, digital media, or a related field. Relevant internship experience may count toward this requirement.
  • Strong writing, editing, proofreading, and copywriting skills with careful attention to detail.
  • Ability to write clearly for public audiences and adapt tone for emails, text messages, website copy, and social media.
  • Interest in grassroots advocacy, public affairs, policy communications, or online engagement.
  • Comfort learning and using digital platforms for email, text messaging, landing pages, social media, and content approvals.
  • Highly organized and able to manage multiple assignments, deadlines, and rounds of feedback.
  • Collaborative team player who can work with internal partners across departments.
  • Basic understanding of social media platforms and digital communications best practices.
  • Familiarity with Salesforce CRM, Salesforce Marketing Cloud, peer-to-peer texting tools, or similar platforms is helpful but not required.

Benefits

  • API offers a comprehensive benefits package for our employees and their families. More information about our benefits may be found at api.org/about/careers/benefits.
API - American Petroleum Institute logo

API - American Petroleum Institute

3.7 Glassdoor

API represents all segments of America’s natural gas and oil industry. Our nearly 600 members produce, process, and distribute most of the nation’s energy. The industry supports more than ten million U.S. jobs and is backed by a growing grassroots movement of millions of Americans. API has developed more than 800 standards to enhance operational and environmental safety, efficiency and sustainability.API's Climate Framework: www.api.org/climate

Founded in 1919
Washington, District of Columbia, USA
1.1K employees (72 in marketing)
62% recommend to a friend
87% CEO approval

Salaries

Posted range

$65K/yr – $93K/yr

Taken straight from the job posting.

See all API - American Petroleum Institute salaries

Marketing Team

Marketing Team Size
40 (4% of company)
Median Tenure
8.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
315.3K
Monthly Google Ads Budget
$7K
Traffic Source Mix
Search
61.9%
Direct
29.5%
Referral
5.8%
Social
1.6%
Paid
1.2%

Headcount Trend

Current headcount: ~1.1K

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API - American Petroleum Institute logo

Digital Communications Specialist

API - American Petroleum Institute · District of Columbia, USA · On-site