- The Population Health Digital Outreach Manager is responsible for designing, executing, and optimizing digital engagement strategies to improve health outcomes and quality performance across Medicaid, Medicare, D-SNP, and Commercial populations. - Working within an integrated delivery system, this role partners across the health plan, care management, quality, and provider operations to ensure outreach is coordinated, data-driven, and aligned with clinical workflows and value-based care goals. - This position supports both current-state campaign execution and future-state capabilities, including population health use cases for future-state CRM implementation. - Drive staffing efficiencies by transitioning appropriate outreach from manual phone calls to digital channels (SMS, email, portal, IVR) - Increase member participation in clinical, preventive, and care management programs through targeted digital engagement - Support scalable outreach models that reduce operational burden while maintaining or improving outcomes - Ensure vendor-supported digital communications align with PHP strategy - Own end-to-end population health digital outreach campaigns across SMS, email, IVR, and patient portal channels - Partner with the Analytics Organization to translate targeting outputs into outreach execution - Align outreach strategies with STARS, HEDIS, and state quality measures - Coordinate with care management and provider teams to align outreach with clinical workflows - Deploy campaigns across multiple tools while ensuring consistency and compliance - Support implementation and operationalization of population health CRM capabilities - Participate in requirements gathering, vendor evaluation, and user acceptance testing - Monitor campaign performance and drive continuous improvement - Ensure compliance with HIPAA, CMS, and communication regulations