Responsibilities

• Develop and execute the School’s digital communications strategy across websites, social media, and email to drive key business objectives including brand awareness, reputation management, recruitment, and philanthropic engagement
• Collaborate with School departments to evaluate and recommend best digital solutions for their goals.
• Define key metrics and analyze data for university properties, GEO/SEO and search tools, web accessibility, and advertising/campaign asset performance to continually evolve and improve.
• Monitor and evaluate social and digital trends to identify emerging opportunities to grow key audiences and increase engagement across platforms.
• Collaborate with colleagues in University Communications to optimally integrate and align the School’s digital strategies with overall institutional strategy.
• Maintain a pulse on school-wide programming and achievements to proactively identify opportunities for content.
• Implement best practices in digital communications, marketing, higher education, and legal education to improve digital presence and enhance user experience.
• Balance multiple projects and deadlines while creating high-quality content.
• Oversee content management for the School’s website, social media, and other digital communications channels.
• Regularly conceptualize, create, and publish content that enhances affinity for the School, communicates successes, builds connections, and encourages engagement.

Requirements

• Bachelor’s degree with 3 years’ experience in communications, marketing, web design, journalism, or graphic design.
• Strong understanding of modern web and digital platforms
• Strong understanding of modern content strategy definition and execution
• Strong knowledge of web/digital best practices, including usability, accessibility, and mobile/responsive web
• Demonstrated social media platform fluency as part of a business strategy
• Deep knowledge of web content management systems, such as Wordpress, Cascade, or Terminal Four
• Familiarity with social media management tools (i.e. Hootsuite, Sprout Social)
• Strong knowledge of website and social media analytics tools (i.e. GA4)

Preferred

• Experience with writing for a variety of audiences and channels, web content development, social media content development and management, or data analytics are a plus.
• Experience with video editing, email marketing, photography, videography, or graphic design are a plus.