Responsibilities

• E-mail and Lifecycle Communications (Primary Focus)
• Owns B2B and B2C e-mail communications including but not limited to:
• New product launches
• Merchandise releases
• Territory launches
• Brand and lifestyle newsletter
• Organize, segment and maintain e-mail lists by audience, market and engagement
• Develop e-mail list growth strategies and plans via all digital channels
• Write and edit e-mail copy to ensure clarity, brand voice and effectiveness
• Build And Manage E-mail Flows

Requirements

• 3-5+ years preferred in digital communications, lifecycle marketing or CRM-focused roles
• Proven experience owning e-mail marketing strategy and execution
• Strong copywriting skills with an editorial mindset
• Clear understanding of audience segmentation and message timing
• Highly organized, proactive and self-directed
• Strategic thinker who is also comfortable executing
• Ability to thrive in a fast-moving, regulated environment
• Hands-on experience with e-mail platforms (Klaviyo, etc.)
• Experience briefing designers and reviewing creative assets
• Familiarity with Web/CMS workflows (Squarespace, Shopify, etc.)

Preferred

• Experience supporting merchandise or lifestyle brand drops is a plus but not required
• Experience managing external agencies is a plus but not required
• CPG/Apparel/Cannabis industry is a plus but not required
• SMS or text marketing experience is a plus but not required
• B2B communications experience (retail, wholesale or trade marketing), paid media, SEO strategy (not execution) is a plus but not required

Benefits

• Medical, Dental, Vision, 401K, Life Insurance, Bonus Program