Digital Communications Manager

USA (Hybrid)

$90K/yr – $100K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own and drive AAAS.org’s content strategy and digital storytelling across properties, aligning with campaigns, accessibility, SEO, and analytics to optimize audience engagement and public affairs impact.

  • Content Strategy & Storytelling: lead strategic content, write and edit for AAAS.org, and partner with subject matter experts and leaders.
  • Web Infrastructure & Analytics: oversee design, accessibility, SEO, and tracking, with cross-team collaboration to optimize campaigns and dashboards.
  • Campaigns & Governance: coordinate integrated external/public affairs campaigns and lead the web sub-group of the Marketing Communications Network.

Job Description

Responsibilities

  • Manage web content strategy for AAAS.org and other digital properties as appropriate in collaboration with the Information Technology team and web colleagues across AAAS.
  • Lead digital storytelling at the organizational level with the Social Media Manager.
  • Write, edit and publish content for AAAS.org, including strategic communications priorities, announcements and thought leadership in collaboration with subject matter experts and AAAS leaders.
  • Partner with creative and brand teammates on multimedia assets for the website.
  • Work with the Office of Communications team on integrated external and public affairs campaigns and issues management, and project manage select announcements and events.
  • Oversee design and infrastructure improvements for AAAS.org and other digital properties as appropriate in partnership with the Creative and Brand Manager, key departments, and external vendors, ensuring adherence to accessibility, search and answer engine optimization best practices.
  • Lead web subgroup of the AAAS Marketing Communications Network, including setting the strategy, developing materials, hosting quarterly meetings and maintaining editorial standards.
  • Strategize and deploy digital analytics tracking and dashboards and evaluate data to optimize campaigns and achieve goals in collaboration with the Social Media Manager; participate in cross-team and cross-departmental digital analytics meetings with the Social Media Manager.
  • Support marketing and communications efforts to promote the AAAS Annual Meeting; set news coverage strategies and write stories; and support on-the-ground efforts during the meetings.

Requirements

  • Bachelor’s degree with a minimum of 5-7 years of digital communications experience as part of integrated campaigns, preferably in public affairs, government relations or advocacy spaces.
  • Experience managing a website using the content management system Drupal and overseeing a redesign or overhaul with outside consultants.
  • Highly skilled in news writing and editing with the ability to generate accurate, in-depth copy, including both feature stories as well as scientific, technical, and science policy content.
  • Proficiency and comfort editing in AP style.
  • Basic multimedia editing skills using software such as Canva and Adobe products.
  • Knowledge of search engine optimization strategies and interest in how AI-powered search is transforming the digital landscape.
  • Knowledge of how to build audience profiles to effectively target content and measure campaign effectiveness.
  • Experience with digital analytics platforms such as Adobe Analytics a plus; ability to evaluate and leverage digital analytics to guide decision-making.

Preferred

  • Passion about creative storytelling in the policy arena and interest in the role of science for society.
  • Excellent communication skills, including interpersonal, writing, and editing.
  • Strong news and strategy judgment, including the ability to identify thought leadership opportunities.
  • Knowledge and interest in how the digital landscape is evolving, including experimenting with ways to apply artificial intelligence to optimize efforts while ensuring scientific accuracy and integrity.
  • Experience with project management and the ability to manage multiple projects at once.
  • Collaborative spirit and solutions-oriented mindset who enjoys working toward a unified vision.

Benefits

  • AAAS currently provides the following benefits for this position: paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account, dental insurance, life insurance, vision insurance, retirement benefits, short- and long-term disability, each subject to the terms of the applicable program. Additional benefits may apply.
AAAS logo

AAAS

The American Association for the Advancement of Science (AAAS) is an international non-profit organization dedicated to advancing science around the world by serving as an educator, leader, spokesperson and professional association. In addition to organizing membership activities, AAAS publishes Science magazine and the Science family of journals, as well as many scientific newsletters and reports, and spearheads programs that raise the bar of understanding for science worldwide.AAAS seeks to "advance science, engineering, and innovation throughout the world for the benefit of all." To fulfill this mission, the AAAS Board has set the following goals: - Advance scientific excellence and achievement- Foster equity and inclusion for scientific excellence- Build trust among scientists and communities- Catalyze progress where science meets policy

Washington, Wisconsin, USA
1K employees (201 in marketing)

Traffic Signals

Monthly Visitors
397.8K
Monthly Google Ads Budget
$30.3K
Traffic Source Mix
Search
47.1%
Direct
40.6%
Referral
10.1%
Social
1.4%
Paid
0.6%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
167 (16% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$626.6K
Last Raise
$626.6K
Grant, 3 years ago

Funding History

  • Nov 2022
    Grant • $626.6K

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