Responsibilities

• Email Production & Analysis ( 6 0%) - Build and format email campaigns from creative briefs and approved copy, incorporating layout, design elements, links, personalization, and audience segmentation. - Manage email quality assurance, scheduling, and deployment, ensuring accuracy, functionality, brand consistency, proper rendering, and list accuracy. - Monitor and analyze email performance across key metrics, identifying trends, anomalies, and actionable insights to inform and optimize future communications. - Conduct A/B testing and other optimization efforts, documenting results and applying learnings to improve email performance and engagement. Social Media Strategy & Execution ( 15 %) - Manage the day-to-day execution of Plymouth Rock’s agent-facing LinkedIn and Facebook pages, developing and publishing content aligned with the content calendar, brand voice, and social media strategy. - Monitor social channels and manage messages and comments, responding or routing inquiries as needed. - Track and analyze social media performance, identifying trends and opportunities to inform future content and strategy. - Co-manage the social media platform available to agents, maintaining content, troubleshooting issues, supporting users, and identifying opportunities to drive engagement. Content Management (1 0 %) - Manage content across agent-facing platforms, including the Plymouth Rock Marketing Hub, ensuring resources are accurate , relevant, and up to date while identifying opportunities to increase engagement. - Develop and maintain marketing materials, including FAQs, sell sheets, brochures, and fact sheets, in partnership with key stakeholders. Special Projects & Cross-Functional Support (10%) - Serve as the primary point person for select business partners, managing day-to-day needs and supporting key priorities and initiatives. - Own defined projects from strategy through execution and analysis, coordinating stakeholders, timelines, and deliverables while evaluating results and key learnings. Competitive Analysis & Best Practices ( 5 %) - Conduct competitive analysis, monitoring how competitors engage with agents and translating findings into actionable recommendations for the broader team. - Serve as the team’s point person for digital communications best practices, maintaining internal guidance and the communications style guide to promote consistency across channels.

Requirements

• Bachelor’s degree in marketing , c ommunications, a dvertising, or a related field (or equivalent experience).
• 1 to 2 years of relevant experience; internship or academic project experience in email marketing or social media is a plus.
• Hands-on experience building/formatting emails in an ESP (Salesforce Marketing Cloud, HubSpot, or similar) strongly preferred.
• Experience scheduling and posting to social media platforms (organic content, community management) is a plus.
• Strong organizational skills and attention to detail, with the ability to manage multiple sends/posts and deadlines simultaneously.
• Comfortable working with performance metrics and reporting tools.
• Strong writing and proofreading skills.
• Insurance industry experience or familiarity with insurance products is a plus.
• Experience with Salesforce Marketing Cloud is a plus.

Preferred

• internship or academic project experience in email marketing or social media is a plus
• Hands-on experience building/formatting emails in an ESP (Salesforce Marketing Cloud, HubSpot, or similar) strongly preferred
• Experience scheduling and posting to social media platforms (organic content, community management) is a plus
• Insurance industry experience or familiarity with insurance products is a plus
• Experience with Salesforce Marketing Cloud is a plus

Benefits

• 4 weeks accrued paid time off + 9 paid national holidays per year
• Free onsite gym at our Boston Location
• Tuition Reimbursement
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Robust health and wellness program and fitness reimbursements
• Auto and home insurance discounts
• Matching gift opportunities
• Annual 401(k) Employer Contribution (up to 7.5% of your base salary)
• Various Paid Family leave options including Paid Parental Leave
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)