Digital Communication Specialist

Responsibilities

• Manage and enhance the Program's website and social media channels to increase visibility, engagement, and access to services.
• Develop digital communications approaches and campaigns that respond to audience needs and organizational priorities.
• Use audience research, feedback, and performance data to identify opportunities to reach underserved or underrepresented audiences.
• Develop compelling written and visual content, including website articles, social media posts, news releases, fact sheets, talking points, and outreach materials.
• Identify and develop stories highlighting the Program's services, employees, partners, and community impact.
• Conduct interviews and capture original photography and short-form video at facilities, events, and community locations.
• Produce aerial photography and video using drone technology after obtaining the required certification.
• Coordinate communications with staff, subject-matter experts, community organizations, and regional agency partners.
• Support internal communications by gathering staff feedback, maintaining digital resources, and improving access to information.
• Provide guidance on digital communications practices, tools, and content development.

Requirements

• Digital Communications Management: Experience directly managing, maintaining, and improving public-facing websites and social media channels.
• Writing and Editing: Strong ability to translate technical or complex information into clear, accurate, accessible, and engaging communications for public audiences.
• Digital Storytelling: Experience identifying stories, conducting interviews, gathering information, and producing written, photographic, or video content.
• Audience Engagement and Analytics: Ability to use audience research, public feedback, analytics, and accessibility practices to improve digital communications and online experiences.
• Project Coordination: Experience organizing and delivering multi-step communications projects involving multiple contributors, priorities, and deadlines.
• Collaboration: Demonstrated ability to work effectively with technical experts, colleagues, community partners, and external organizations.
• Equity and Inclusion: Ability to incorporate equity principles into audience engagement, content development, accessibility, and communications channel selection.
• Physical Requirements: Candidate must have proven ability to perform fieldwork outdoors, including navigating uneven terrain and transporting photography and video equipment weighing up to approximately 25 pounds.
• Required Licenses/Certification: The selected candidate must obtain an FAA Remote Pilot Certificate under Part 107 within six months of hire and maintain the certification.

Preferred

• Experience increasing digital audience engagement through audience segmentation, search-engine optimization (SEO), paid social media, content testing, social listening, or performance analytics.
• Experience communicating complex public health, environmental, scientific, or government information to diverse public audiences.
• We recognize that relevant skills and experience can be developed through a variety of pathways, including professional employment, education, military service, volunteer activities, community involvement, and self-directed learning. We encourage candidates who can demonstrate the skills needed to successfully perform this work to apply

Benefits

• Enjoy training, comprehensive benefits, and growth opportunities.